I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price.

I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price.

      There are a limited number of reasons I would venture into the heart of Times Square, especially before I've had my morning coffee, but the official Sephora launch of Olive Young is too exciting to pass up. When the premier Korean retailer unveiled its first flagship store in the U.S. in Pasadena, the line was about a quarter-mile long, with some shoppers even camping out overnight to secure their favorite K-beauty products! I anticipate similar chaos this week as 19 Korean beauty brands curated by Olive Young make their debut in over 500 Sephoras across the country. So, when I had the opportunity to preview the K-beauty section at the Times Square flagship, I didn’t hesitate. I ventured out early to explore the range before its public opening. Not a bad way to kick off my Thursday! Expecting a rush—both in-store and online, leading to quick sellouts—I’m highlighting the must-have K-beauty items. The best beauty aficionados know to strategize for major shopping events, right? These genuine products are hard to find in other beauty retailers (aside from Olive Young itself and the occasional Amazon seller), so I recommend snatching them up before they disappear.

      **BIOHEAL BOH**

      Probioderm 3D Lifting Cream

      This luxurious night cream truly makes your skin feel like cashmere. Though the texture is quite thick, it absorbs easily and never causes breakouts. My husband, who tends to have oily skin, is also a fan and specifically asked me to grab one for him at the store. Naturally, I came home with two jars.

      **beplain**

      Mung Bean pH-Balanced Cleansing Foam

      I’m almost out of my beloved Manyo Cleansing Oil (which is also part of the exclusive Olive Young range!), but I’m ready to try something new. Emma Jeong, a communications specialist at Olive Young in Seoul, mentioned that this beplain foaming cleanser is a fantastic first step in cleansing. Given her radiant skin, I take her recommendation seriously. Sold!

      **BIOHEAL BOH**

      Probioderm Collagen Remodeling Eye Patch - 60 Count

      A recent addition to the Bioheal line, these cooling and firming eye patches infuse the skin with peptides, PDRN, and collagen. Rena Kim, Olive Young’s senior communications manager, informed me that they’re already sold out at their California location, so I doubt they’ll last long.

      **THOME**

      Exosome Boost Ampoule

      This soothing gel serum excels at reducing redness, and it’s designed to be used in conjunction with manual massage and devices. You know how serums or mists can dry quickly when using a skincare tool? This ampoule glides effortlessly, maintaining its consistency.

      **THOME**

      The Glow Signature Professional-Grade Ultrasound Skincare Device

      On the subject of tools, this high-quality, dual-frequency ultrasound device is ideal for those focused on firming their skin. A clinical study has shown it improves skin elasticity by 122.9 percent. It features three distinct modes (Focus, Inner, Tension) with adjustable intensities, all aimed at targeting deeper skin layers to enhance hydration, structure, and luminosity.

      **Arencia**

      Holy Hyssop Brightening Sheet Mask - 5-Pack

      Like other Olive Young stores, this Sephora had a wall of sheet masks. Selecting just one was challenging, but I was particularly drawn to this serum-rich variety, which combines vitamins A, C, and E, flax seed, and French hyssop to help diminish dark spots (my main concern) and balance skin tone.

      **beplain**

      Matcha Catechin Skin Purifying Essence

      When I spotted this matcha latte-inspired toner on the shelf, I honestly thought it looked good enough to drink. Perhaps I was just craving caffeine. Nonetheless, the formula, infused with niacinamide, tranexamic acid, and ceramide milk, is not only fun but also effective, brightening and hydrating the skin with powerful antioxidants. Plus, it actually contains ceremonial-grade matcha sourced from Japan and Jeju Island.

      **Arencia**

      Fresh Rosehip Rice Mochi Foaming Cleanser

      According to the Olive Young team, this Arencia cleanser is among the most popular in Korea, which explains its prominent display in Sephora. Just look at how whipped and creamy the texture appears in the photo below.

      **Rejuran**

      Dual Effect Ampoule C-PDRN 0.5% Rejuvenating Serum

      While Rejuran isn't exactly an obscure K-beauty brand, I would be remiss not to mention its most sought-after serum. If tackling skin aging concerns like sagging and fine lines is your priority, you’d be wise to add it to your skincare routine.

      Jamie (Schneider) Chevron is the senior beauty editor for Who What Wear, based in New York City. She specializes in trend forecasting and has tested countless beauty

I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price.

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I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price.

It would be wise to grab them now.