I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase.

I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase.

      There are only a handful of reasons I would venture into the heart of Times Square—fewer still before I've had my morning coffee—but the official launch of Olive Young at Sephora is too exciting to resist. When the leading Korean retailer opened its first flagship store in the U.S. in Pasadena, the line extended nearly a quarter mile. Some customers even camped out overnight to score their favorite K-beauty products! I’m anticipating a similar frenzy this week as 19 Korean beauty brands curated by Olive Young debut in over 500 Sephora locations across the country. So, when I had the chance to preview the K-beauty section at the Times Square flagship, I eagerly seized the opportunity. I headed out early to explore the offerings before the public opening, making for a great start to my Thursday! Given my expectation of chaos—both in-store and online with rapid sellouts—I’m sharing the K-beauty products worth grabbing first. Savvy beauty lovers know it's essential to plan for big shopping events, right? These are genuine items that aren’t available at other beauty retailers (except for Olive Young and the odd Amazon third-party seller), so I recommend getting them before they're gone.

      **BIOHEAL BOH**

      *Probioderm 3D Lifting Cream*

      Honestly, this luxurious night cream makes your skin feel like cashmere. Although the texture is quite thick, it absorbs easily and never causes breakouts for me. My husband, who has very oily skin, is also a fan and specifically asked me to pick one up for him at the store. Of course, I returned home with two jars.

      **beplain**

      *Mung Bean pH-Balanced Cleansing Foam*

      I’m running low on my favorite Manyo Cleansing Oil (luckily it’s also part of the exclusive Olive Young range!), but I’m eager to try something new. Emma Jeong, a communications specialist at Olive Young from Seoul, mentioned that this beplain foaming product works exceptionally well as a first cleansing step. She has some of the most radiant skin I’ve ever seen, so I trust her recommendation. Count me in.

      **BIOHEAL BOH**

      *Probioderm Collagen Remodeling Eye Patch - 60 Count*

      A newer offering from the Bioheal brand, these rejuvenating, cooling eye patches hydrate the skin with peptides, PDRN, and collagen. Rena Kim, Olive Young’s senior communications manager, informed me that they’re already sold out in Olive Young’s California store, so I don’t expect them to remain in stock for long.

      **THOME**

      *Exosome Boost Ampoule*

      This soothing gel serum excels at reducing redness, but what’s truly impressive is that it’s specifically designed to work with manual massage and devices. You know how your serum or mist can dry up immediately when you use a skincare tool? This ampoule maintains its glide throughout.

      **THOME**

      *The Glow Signature Professional-Grade Ultrasound Skincare Device*

      Speaking of tools, this professional-grade, dual-frequency ultrasound device is essential if you’re focusing on skin-firming. A clinical study showed it boosts skin elasticity by 122.9 percent. It offers three adjustable modes (Focus, Inner, Tension) and effectively targets deeper skin layers to enhance hydration, resilience, and radiance.

      **Arencia**

      *Holy Hyssop Brightening Sheet Mask - 5-Pack*

      Similar to Olive Young stores, this Sephora features a wall of sheet masks. Choosing just one is nearly impossible, but I was particularly drawn to this serum-rich formula that includes vitamins A, C, and E, flax seed, and French hyssop to help fade dark spots (which is my main concern) and even out skin tone.

      **beplain**

      *Matcha Catechin Skin Purifying Essence*

      When I saw this frothy matcha latte-inspired toner on the shelf, I genuinely thought it looked good enough to drink. Or maybe I was just in desperate need of caffeine. Regardless, the formula infused with niacinamide, tranexamic acid, and ceramide milk is as effective as it is enjoyable, brightening and hydrating the skin with strong antioxidants. And yes, it actually contains ceremonial-grade matcha from Japan and Jeju Island.

      **Arencia**

      *Fresh Rosehip Rice Mochi Foaming Cleanser*

      The Olive Young team tells me this Arencia product is one of the top cleansers in Korea, so it’s no surprise it has a noticeable display at Sephora. Just look at how whipped and creamy the texture appears in the photo below.

      **Rejuran**

      *Dual Effect Ampoule C-PDRN 0.5% Rejuvenating Serum*

      While Rejuran might not be an obscure K-beauty brand, I’d be remiss not to highlight its most sought-after serum here

I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase. I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase.

Other articles

The new donation format in "Crunchy Dream" – mini donuts The new donation format in "Crunchy Dream" – mini donuts

At "Crunchy Dream" coffee shops, the menu has been expanded and a new item has been launched – mini-donuts. The exclusive format of the donuts allows you to try the donuts yourself, as well as treat your loved ones or colleagues. Mini-donuts are 4 light airy donuts in one bright package, covered with a choice of "hazelnut - chocolate" cream with crushed peanuts (390 rubles) or delicate vanilla cream, coconut, and waffle...

 Stars of the Russian pop scene and "The Voice of Abkhazia" on one stage: the First International Festival of National Culture of Abkhazia and Russia "SHOWABKHAZIA" will take place in Sukhum. Stars of the Russian pop scene and "The Voice of Abkhazia" on one stage: the First International Festival of National Culture of Abkhazia and Russia "SHOWABKHAZIA" will take place in Sukhum.

On August 28-29, 2026, the First International Festival of National Culture of Abkhazia and Russia "SHOWABKHAZIA" will take place in Sukhum. This large-scale cultural event, dedicated to the Day of Recognition of the Republic of Abkhazia's independence by the Russian Federation, will serve as a new platform for strengthening humanitarian, creative, and youth ties between the two countries. The project is being conducted with the support of the Presidential Fund for Cultural Initiatives and the Administration of the President of the Republic of Abkhazia, organized by…

 Stylish Moms Are Aware That the Trendiest Early-Morning Ensembles Feature This Pant Style. Stylish Moms Are Aware That the Trendiest Early-Morning Ensembles Feature This Pant Style. Purchase the outfit formula that Rihanna put together. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. I hiked to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—9 items that are worth the price. It would be wise to grab them now. 4FORMS presents a new collection "Line of Wind" 4FORMS presents a new collection "Line of Wind"

There is a moment that cannot be confused with anything else. When August still holds the warmth of summer, but the first cool breeze begins to appear in the air. It changes the light, slows down the pace, makes you feel the city differently, and becomes a barely noticeable boundary between two seasons. This state is dedicated to the new collection by 4FORMS titled "Line of Wind." The name of the collection refers to several images at once.…

I journeyed to Times Square at 8 A.M. to explore Olive Young's Sephora Collection—here are 9 items that are worth the purchase.

It would be wise to grab them now.