Everyone in the fashion world desires a Margaux, but the trendy It Girls in Downtown are opting for this stylish tote instead.
Each season seems to bring a new outrageously spacious tote that the fashion crowd can't resist. While I certainly appreciate a stunning designer bag, and The Row’s Margaux remains at the top of my wishlist, I've recently noticed a bag in New York that isn’t particularly luxurious. It’s colorful, a bit slouchy, adorned with hand-painted initials, and being sported by some of the trendiest women around. Enter Alex Mill’s Perfect canvas totes. Offered in Daily, Weekday, and Weekend sizes, these durable carryalls have quietly established themselves as a staple among It-girls, seen on figures like Emma Chamberlain, Kaia Gerber, and Gwyneth Paltrow. The main appeal, however, lies in the personalization: Each bag can be customized with a vibrant hand-painted monogram, transforming a basic canvas tote into something uniquely yours.
If you’re acquainted with Alex Mill, the rise of the cool girl tote likely makes sense. Founded in 2012 by Alex Drexler, the New York brand aimed to refine those seemingly simple wardrobe essentials you genuinely want to wear. Today, with former J.Crew and Madewell designer Somsack Sikhounmuong leading the creative direction, that same blend of slightly preppy and slightly downtown, I just threw this on vibe permeates all its creations, totes included.
At this moment, it feels like fashion is yearning for just that type of character. After years of subtle luxury and anonymous, logo-free minimalism, dressing up is regaining its fun factor. We’re tying scarves to handbags, adorning them with charms, seeking out vintage keychains, and selecting items that seem to belong solely to us. A pristine bag is appealing, but one that’s painted with your initials, filled with your laptop and lip gloss, and a bit worn from daily use? Much cooler.
**How To Style The Alex Mill Monogrammed Tote On Celebrities**
Kaia Gerber pairs her Alex Mill monogrammed tote bag with jeans and a button-down shirt.
Emma Chamberlain teams her Alex Mill monogrammed tote bag with jeans, a t-shirt, and Tabi ballet flats.
Gwyneth Paltrow combines a button-down shirt and wide-leg trousers with her Alex Mill monogrammed tote bag.
**On The Style Set**
Tastemakers Jeanne Lydie Rose and Alice Pilate don knitwear sets and metallic ballet flats alongside their Alex Mill monogrammed tote bags.
Baker Lucie Franc de Ferriere showcases a light pink limited-edition Alex Mill Everyday Weekday monogrammed tote bag.
Fashion writer Jalil Johnson carries the Alex Mill Everyday Weekday monogrammed tote bag.
**Shop the Alex Mill Monogrammed Tote Bag**
Alex Mill
- The Perfect Weekday Tote
Alex Mill
- The Weekday Tote New York City
Alex Mill
- The Perfect Weekend Tote
Alex Mill
- The Perfect Weekday Tote
Alex Mill
- The Perfect Weekend Tote
Alex Mill
- The Perfect Weekday Tote
**Shop More Canvas Tote Bags**
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Everyone in the fashion world desires a Margaux, but the trendy It Girls in Downtown are opting for this stylish tote instead.
Emma Chamberlain and Kaia Gerber are admirers.