The Leading Wedding Trends for 2027, as Revealed by an Expert

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      Wedding expert Sunna Yassin discusses the direction of wedding trends in 2027 - YouTube

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      According to wedding-planning expert Sunna Yassin, who is also the co-owner and principal of Bash Please, there is a noticeable shift in how couples approach their weddings. "We are definitely observing a preference for celebration over performance and a stronger focus on atmosphere rather than just decoration," Yassin stated. One notable change is in floral arrangements. "Flowers are becoming increasingly architectural," Yassin explained. "Rather than cluttering every surface with blooms, designers are focusing on shape, scale, movement, and negative space." In the latest episode of The Who What Wear Podcast, Yassin delves into wedding industry trends, her journey into wedding planning, and more. To view excerpts from the discussion, scroll down.

      Before we explore wedding trends for 2027, let’s rewind and discuss how you got started in wedding planning and built your business to its current size.

      I began my career in the hotel industry and loved it. I worked for a large hotel brand and was moving up the ranks. I enjoyed everything about the hotel environment, especially the constant activity and energy. I transitioned to a luxury property in San Francisco, where I managed events and catering. I connected with a talented destination planner, still successful in the industry today, and had the chance to work with her and her team. I gained valuable experience and met many people, including my current business partner, who was then working for a high-end caterer in the Bay Area. That connection was essential for me since I lacked knowledge about upscale catering and organizing large-scale charity events. I joined her at the catering company, where I worked for about two to three years. During that time, my business partner Mollie Jones Hennes and I realized, while collaborating with numerous planners, designers, and vendors, that there was a gap in the industry. Although we couldn’t immediately pinpoint the missing element, we felt a need for something new. We decided to pursue this idea together. Over time, we identified our niche, which we defined by avoiding overproduction while maintaining a highly intentional and personal luxury experience. I hope this perspective has remained consistent and clear throughout our decade of collaboration.

      Let’s discuss the shift you mentioned to our editor Nikki Chwatt, who featured you as an expert in a wedding-planning trend article. You noted that couples are now valuing "intimacy over spectacle and depth over excess." Have we reached a peak of visibility and excess, leading to a downward trend?

      I believe we have reached a peak. At one time, luxury was defined by more—more flowers, more production, more of everything. However, today, our couples are redefining that notion. The term "luxury" is being used frequently, prompting people to reassess its meaning. To us, luxury means having the confidence to edit and simplify. We see a trend of prioritizing celebration over performance and valuing atmosphere over mere decoration—focusing on the emotional experiences of the weekend rather than visual excess.

      Now, let’s discuss florals, which are a significant aspect of wedding production. It seems we are moving away from traditional floral centerpieces. What trends are you observing?

      In our initial discussions, we often ask couples if investing in floral arrangements truly matters to them. Most respond affirmatively, but we also encourage them to consider where floral elements fit within their priorities. If their top priority is collaborating with an exceptional culinary team for a large family-style meal, there may be little room for flowers on the table, so we reassess priorities from the outset. Flowers are undoubtedly becoming more architectural. Designers are focusing on shape, scale, movement, and negative space instead of covering every surface with blooms.

      While your expertise lies in event design, you also have insight into wedding dresses. What styles are emerging for 2027?

      For 2027, it's all about the fashion stylist. They are making a significant impact, bringing fresh and exciting ideas. The days of brides simply entering a bridal salon to select a single dress are over. Brides are now assembling teams that source vintage pieces, borrow from ready-to-wear collections, and mix couture archival items, approaching their wedding wardrobe as they would their everyday style. It’s less about choosing one dress and more about curating a fashion narrative for the weekend. Wearing a piece with its own history adds a personal touch that is truly special.

      Vivienne Westwood

      Sunday Cotton Corset Dress

      Prada

      Brushed Leather Slingback Pumps

      Danielle Frankel

      Ivy Cotton-Blend Twill Bustier Top

      This interview has been edited and condensed for clarity.