Kylie Jenner shared how her upcoming fashion project is influenced by her grandmother, MJ.

      Today marks an important occasion at Who What Wear: our latest cover story featuring Kylie Jenner has been released. We have highlighted numerous celebrities in our monthly features—such as Elle Fanning, Lupita Nyong'o, and Maude Apatow—but we anticipate that our audience will be particularly enthusiastic about this edition. In our interview, we delve into various subjects, including her sense of humor and her fears of embarrassment. Jenner also shares insights on the new direction of her fashion brand, Khy, and how her upcoming goal for the company honors her grandmother, MJ. "I'm so excited about the future of Khy," Jenner tells Who What Wear. Having recently ventured into shoes, her next ambition for Khy is to establish physical retail locations within the next few years. "For clothing, you really need something tangible, a building, to create a world," she explains. Jenner is not the first in her family to launch a store; her great-grandmother and great-great-grandmother started a beauty parlour in Mississippi, while her grandmother, MJ, who passed away last month at 91, ran a children's clothing boutique in La Jolla, California, for many years. In our cover story, Jenner shares with writer Jonathan Van Meter that she's "very aware" of her family’s retail legacy. "I think we absolutely inherited that from MJ, and MJ got it from her mother—that work ethic and admiration for strong, independent women." How lovely is that?

      Check out Who What Wear's new photo shoot and read our comprehensive interview with Kylie Jenner.