When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner.

When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner.

      Rhode's Peptide Lip Shape debuted in January 2025 with much excitement online. Since then, Hailey Bieber has featured it in numerous makeup tutorials and "Get Ready With Me" videos. This makes sense, as she is the founder of Rhode, as well as serving as the chief creative officer and head of innovation. Recently, however, it has come to light that she frequently reaches for another lip product, which is not from Rhode. It’s a particular lip liner from Kylie Cosmetics, the brand run by her friend and fellow beauty entrepreneur Kylie Jenner. It’s great to see friends uplifting each other. Below, you can find the specific lip liner she uses.

      Bieber has demonstrated the Kylie Cosmetics lip liner on many occasions. For instance, she used it at Coachella, humorously nicknamed Bieberchella. She's also showcased it in a recent TikTok GRWM video and while explaining her favorite summer makeup routine. One thing is apparent: she truly appreciates this lip liner.

      Kylie Cosmetics Precision Pout Lip Liner

      Kylie Cosmetics Precision Pout Lip Liner in Comes Naturally

      Similar to Rhode's Peptide Lip Shape ($24), this product is designed to sculpt, define, and contour the lips. It comes in a wooden pencil format that can be blended for a soft focus effect or sharpened for a precise edge. Be sure to have the Kylie Cosmetics Pencil Sharpener ($6) available for optimal results. This lip liner aims to create a plumper appearance with a waxy texture that adheres well to the lips for extended wear without requiring frequent touch-ups. The brand claims it offers smooth application, consistent color payoff, and a smudge- and feather-proof finish. There are 14 shades available, from neutral tones to deep reds, with Bieber opting for the shade Comes Naturally. This soft mauve closely resembles Rhode's Peptide Lip Shape in Press ($24), though it has a slightly cooler undertone.

      Explore More Rhode and Kylie Cosmetics Products

      Kylie Cosmetics Plumping Matte Lip Kit in Kylie

      If you're interested in trying out the renowned Kylie Cosmetics Lip Kit, this is a great starting point.

      Rhode's Pocket Blush is incredible—trust us on that.

      Rhode Peptide Lip Tint in Salty Tan

      Rhode's Peptide Lip Tint combines moisturizing qualities with a glossy finish.

      Kylie Cosmetics Hybrid Blush in Winter Kissed 2.0

      This cream-powder hybrid blush is a top seller.

      Rhode's Highlight Milk is essential for achieving a radiant, sun-kissed glow.

When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner. When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner.

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When Hailey Bieber isn't using Rhode, she opts for *this* Kylie Jenner-approved lip liner.

It's everywhere on Instagram and TikTok.