I Inquired, the Team Responded—9 Less Known Brands That Fashion Insiders are Shopping in 2026

      Let’s be real—there’s a certain thrill in finding a fashion label before it becomes widely recognized. While we all have our trusted names for wardrobe refreshes, some of the most thrilling discoveries often come from brands quietly cultivating a devoted fanbase beyond mainstream visibility. Consider sustainably sourced items, unique designs, and innovative interpretations of runway trends—our editors are skilled at uncovering those “where’s that from?” pieces that elevate any outfit, and this season, we’ve hit the jackpot.

      To compile a thorough list of the brands you need to keep an eye on, I consulted with my fellow editors about the names currently capturing their attention. So, if your wardrobe craves something new—or if you’re just fed up with seeing the same brands repeatedly—we've done the heavy lifting for you. From indie favorites to up-and-coming labels already adored by fashion enthusiasts, these are the brands you should familiarize yourself with. Think of this as your curated selection of labels you’ll want to get ahead of.

      1. Fuchsia Shaw

      (Image credit: WWW/Fuchsia Shaw)Style Notes: If you seek a brand that embodies effortless chicness while staying on-trend, Fuchsia Shaw deserves a spot on your radar. The label has found the perfect balance between eye-catching and genuinely wearable, crafting pieces that seem thoughtfully designed without appearing overly forced. You've likely seen the oversized Arden jacket all over your social media feeds since its sell-out success earlier this year; thanks to its restock, Fuchsia Shaw continues to thrive. With laid-back summer dresses, tailored shorts, and transitional jackets, founder Amy infuses an easy elegance into her designs, emphasizing details that can enhance even the simplest outfit (tie neck halter tops, anyone?). I expect their highly sought-after designs to achieve viral success in 2027 as well.

      Shop Fuchsia Shaw:

      - FUCHSIA SHAW The Daphne Shirt in Black

      - Fuchsia Shaw The Arden Coat in Poppy

      - FUCHSIA SHAW The Leo Shorts in Black

      - FUCHSIA SHAW The Eden Dress

      2. JUDE

      (Image credit: WWW/ Jude)Style Notes: If you've purchased peep toe shoes in the last four months, you can thank JUDE. Even if your pair didn't come from them, the brand's distinctive Date peep toe heel sent the internet into a frenzy upon its release. JUDE masterfully combines trendiness and timelessness, with their reinterpretation of the peep toe sparking a revival that has captured the attention of celebrities and influencers (including fans like Tracee Ellis Ross and Margot Robbie). Their offerings extend beyond just peep-toe heels; their superb bags likewise cater to those with classic tastes. If you're searching for shoes and bags that are easy to wear, instantly recognizable, and sure to garner compliments, JUDE surpasses typical high-street choices. These are investment pieces you'll cherish for years.

      Shop JUDE:

      - JUDE Date Cutout Leather Mules

      - JUDE Blade 60 Leather Pumps

      - JUDE Cave Leather Ankle Boots

      3. Bella Venice

      (Image credit: WWW/ Bella Venice)Style Notes: For those who track it-girl outfits as a hobby, Bella Venice needs no explanation. In the LA-based brand's world, it feels like summer year-round, with everyone from Sabrina Carpenter to Gigi Hadid spotted in their adorable camisoles, capri pants, and ultra-mini dresses that tend to fly off the shelves. Always fun and never dull, picture the Bella Venice woman as charming, trendy, and ready for a good time. Don’t fret about wearing Bella Venice all year, as they also offer plenty of logo tees, loungewear, and underwear, making the brand a fantastic option for comfy cotton basics. Plus, their commitment to sustainability includes recycling deadstock, using recycled water and solar energy for printing fabrics, and ensuring fair wages in female-led factories. Kudos, Bella Venice.

      Shop Bella Venice:

      - Bella Venice The Margaret Top in Gingham

      - Bella Venice The Eyelet Capri in White

      - Bella Venice The Roxy Skirt in Red Polka Dot

      - Bella Venice The Butterfly Dress in Micro Cheetah

      4. AFLALO

      (Image credit: WWW/ Aflalo)Style Notes: You know you’re making a smart choice when NET-A-PORTER supports your selection, and one of the latest brands to grace their platform is AFLALO, hailing from New York. Blending the essence of Norma Kamali’s flair with Khaite’s polish (and a hint of Yves Salomon), AFLALO presents a refreshingly modern take on everyday wear. With a combination of bold prints, premium materials, and essential wardrobe staples, there’s something for everyone. From leopard coats for maximalists to rigid blue denim for traditionalists, silk co-ords for the elegant, and edgy leather bombers, these versatile pieces are sure to become