Jasmine Tookes discusses '90s supermodel makeup and shares the one technique that gives her eyelashes a fuller appearance.
Interesting detail about Jasmine Tookes: If her modeling career hadn't panned out, the 5'9" Victoria's Secret Angel would have pursued a path as a makeup artist. "I've always had a passion for the creative aspect of makeup," shares the experienced runway model, beauty brand founder, and mother of two in an interview with Who What Wear. "In the early days of my modeling career, I was able to observe some incredibly talented makeup artists on set, and I constantly asked questions because I was intrigued by how minor techniques could completely transform a look. That's when I truly fell in love with the art of makeup. Every photoshoot and runway show felt like an opportunity to learn, and I loved witnessing how makeup could highlight features, set a mood, or tell a story." We may one day see Tookes in a makeup chair (who knows!), but it's evident that her on-set experiences significantly contributed to her skills. A look through her TikTok GRWM videos confirms this: Tookes excels at makeup techniques. She even has the notoriously tricky eye makeup down to a science, making her a perfect collaborator for Ilia's new Thru Line Waterproof Eyeliner. "Ilia has been one of my go-to brands for many years," she states. "Balancing motherhood, running a business, and dealing with sensitive skin means I'm much more intentional about what I use." The eyeliners are cruelty-free and clinically tested on sensitive eyes and the waterline, allowing her to enjoy comfort without compromising on performance (a significant achievement for waterproof formulas that often cause irritation!).
When it comes to achieving a flawless wing, Tookes remarks, "I believe eyeliner is one of those elements that certainly requires a bit of practice. But I’ve realized it doesn’t need to be perfect." She continues, "The less precious you are about it, the easier—and more enjoyable—it can be." Indeed, she describes her signature look as a warm, softly-smudged smoky eye, inspired by the iconic supermodels of the '90s. "It's a style that always makes me feel like myself," she adds. "I've always enjoyed accentuating my eyes because they can completely transform an appearance, whether I'm opting for a minimalist look or something more glamorous."
However, before she enhances her eyelids, she prioritizes achieving her other hallmark: a radiant, sun-kissed base. "I typically begin with Ilia's Super Serum Skin Tint in Dominica ST14 and Honopu ST14.5 for a natural foundation, apply a touch of bronzer for warmth, and keep the rest of my skin fresh and luminous before defining my eyes," she explains. After sculpting her complexion, she applies Ilia's Stylus Shadow Stick in Relic on her lids, then uses the Thru Line Waterproof Eyeliner in Gesture (a matte warm brown) to tightline her upper lashes, smudging it at the outer corners to create a small wing. "It adds definition to my eyes without looking overly polished," she notes.
For an evening look, Tookes switches Gesture for Serif (a matte dark brown), tightlines both her top and bottom lashes, and extends the wing for added drama. "Using eyeliner to subtly define my lash line is one of my go-to tricks for making my lashes appear fuller," she adds. She then smudges the lines for a more relaxed effect ("One of my favorite techniques," she notes) and applies a brown mascara—specifically, Ilia's Limitless Lash in Before Dawn. "I want my makeup to feel refined yet effortless, something that looks and feels like me," she explains regarding the minimal, brown-toned look. It's straightforward, yet she can always increase the intensity based on her mood without overwhelming her features, much like the '90s icons that inspire her beauty aesthetic. "There's something incredibly chic about that," she concludes.
Shop Jasmine Tookes's makeup routine:
ILIA Thru Line Waterproof Eyeliner in Gesture
ILIA Thru Line Waterproof Eyeliner in Serif
ILIA Eye Stylus Shadow Stick in Relic
ILIA Limitless Lash Mascara in Before Dawn
ILIA Super Serum Skin Tint SPF 40 in Dominica ST14
ILIA Super Serum Skin Tint SPF 40 in Honopu ST14.5
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Jasmine Tookes discusses '90s supermodel makeup and shares the one technique that gives her eyelashes a fuller appearance.
"Refined yet simple."
