I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting.

I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting.

      For working women, the first week of September may signal the onset of autumn and the formal conclusion of summer, but for others, it represents one clear message: back to school. As a fashion editor with experience, it has been quite a while since I roamed the esteemed corridors of secondary school (and a bit less since university), yet even after all these years, this season still feels like a time for renewal. Whether I'm finally tackling some of my New Year's resolutions (whoops) or simply adjusting my capsule wardrobe to align with the latest seasonal styles, this has long been my favored time for a refresh. With my social media feeds currently brimming with ‘September arc lock-ins’ (term up +5000% on Google Trends) and ‘back to school haul’ videos, it’s evident that I’m not alone in shopping for the person I aspire to be.

      After viewing over 200 of the most popular back-to-school videos currently trending, I took a closer look at the data to determine what styles and, more importantly, which items fashionable Gen Zers and Alphas are purchasing this season. And the findings might surprise you. First off: Y2K fashion is making a significant comeback. Whether it's Brandy Melville's Pracilla foldover waistband trousers (searches up +200%) or Garage's Snatch Booty Stretch Terry Pants—popularly known as the “BBL pants” (up +70%)—Gen Z and Alpha are enthusiastically embracing the eclectic, anything-goes style of the early 2000s.

      In addition, they are also heavily leaning towards anything preppy. Think heritage prints, timeless silhouettes, and a significant infusion of ‘80s Americana (though with a slightly shorter hem). With Trendalytics noting substantial increases in searches for argyle (+103%), roll-neck sweaters (+158%), and micro mini stretch skirts (+20%), it’s evident that prep fashion is back—this time with a distinctly Gen Z flair. Below, I’ve compiled a list of the most desired back-to-school items that Gen Z and Gen Alpha are shopping for this September. Rest assured, there’s something for everyone.

      The 12 Pieces Gen Z and Alpha are Buying for Back to School in 2026:

      **Free People**

      Lainey Low-Rise Mini Skirt

      The new generation is enamored with distressed midi skirts this season.

      **Cou Cou Intimates**

      The Rina Long Sleeve: White Cotton Jersey

      **lululemon**

      New Crew Backpack 22L

      If you're in the market for a new backpack, make sure it's this one.

      This skirt was everywhere on my social media feed.

      **Lululemon**

      Align™ High-Rise Pant 25"

      Despite numerous headlines declaring leggings are out, consumer behavior indicates that Align leggings are more popular than ever.

      Not surprisingly, Boston Clogs are once again a top pick for this crowd.

      **Alo Yoga**

      Match Point Tennis Skirt

      High demand was noted for this Alo skirt to pair with the matching top.

      **ADIDAS**

      Samba Jane Leather Trainers

      If they're opting for an Adidas sneaker, it’s going to be a hybrid Mary Jane.

      **adidas Originals**

      Adidas Originals Campus 00s Gum Sole Trainers

      Not a fan of Mary Janes or sneakerinas? Consider swapping Sambas for a nostalgic Campus model instead.

      **Adanola**

      Ultimate Capri Leggings

      While low-rise jeans didn’t make the list, several pairs of capri leggings did.

      **MANGO**

      Flared Trousers With Seams

      Among the older Gen Zers, there was a notable rise in the sales of tapered, flared trousers.

      **Garage**

      Snatch Booty Stretch Terry™ Pants

      I’ve heard from reliable sources that these trousers enhance your backside beautifully.

I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting. I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting.

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I've viewed more than 200 "Back to School" TikTok videos—here are 12 trends that Gen Z and Alpha are currently sporting.

Curious about what Gen Z and Alpha are purchasing in September 2026? Keep scrolling to find out.