Melodic collaboration at the intersection of R&B, hip-hop, and pop music.

      On Ash 23, Alexander Filin, and Zolotoy present "MILLION" — a melodic single at the intersection of pop-rap and contemporary R&B music. The track stands out with a stylish chorus authored by Sasha Filin, accompanied by rap verses from fellow stage colleagues. The promotional plan for the track includes over 25 vertical videos for social media. The campaign also includes targeted advertising for listens, retargeting to the audience of previous releases by Ash 23, Alexander Filin, and Zolotoy, and regular support on the artists', team's, and partners' accounts. Thanks to the catchy chorus that is easy to understand from the first listen, an active digital campaign, and the combined broad audience of the artists, "MILLION" has already received tens of thousands of impressions on social media even before its release.

      Alexander Filin is a multifaceted and charismatic artist known not only as a musician but also as a host on MUZ-TV and a participant in numerous shows. His bright career began in the theater studio "Neposedy," and he later became a finalist in the TV projects "The Voice Kids," "New Factory of Stars" on TNT, and a representative of Russia at "Children's New Wave." His musical repertoire includes original pop songs and soundtracks to well-known shows, making him a versatile artist capable of attracting a wide audience. The artist recently achieved a new wave of popularity thanks to his participation in the show "Heirs" on the Friday channel, after which he became a crush for thousands of girls in Russia and one of the fastest-growing young pop artists on our scene. Over the past year, his music has been listened to more than 2.5 million times, and on social media, the musician's reach counts in the hundreds of thousands and millions of views.

      Ash 23 is a Moscow-based musical artist, songwriter, actor, screenwriter, and media figure with a professional education from GITIS. His pseudonym combines the name Ashot and the number 23 — the artist's playing number and a personal symbol associated with Michael Jordan. Discipline, a competitive nature, and a desire to perform at the highest level have become part of the philosophy of the entire project. Ash 23's audience exceeds 50 thousand people.

      Link to the release on platforms: https://vibedep.zvonko.link/MILLION