I believed that pastel pink was the trending color, but it seems that Alexa Chung and the fashion crowd favor this alternative.

      As a fashion journalist, I focus on several key signs to assess whether a trend is likely to endure. A fashionable celebrity endorsement is a strong indicator, but when that trend is widely adopted by the most stylish attendees of Fashion Week, it becomes evident that something noteworthy is happening. This season, amidst the excitement of Paris Fashion Week, a color trend has quietly emerged that feels both delightfully surprising and highly wearable. Although powder pink has been highlighted as the standout color of the season, fashion insiders in Paris have shifted their attention to another equally appealing palette: natural, earthy, and vibrant greens.

      These grounding green tones—spanning from rich olive and moss to deep forest and bright lime—provide a sophisticated alternative to the sugary softness of pastels, offering a fresh, organic charm. No longer limited to utility-inspired outerwear or countryside themes, green has found renewed expression in the wardrobes of France's most fashionable individuals.

      A significant indicator of this color transition gaining momentum? Alexa Chung has endorsed it with her fashionable flair. The model, presenter, and style icon was seen in an elegant yet eye-catching version of the shade, wearing an olive-green cardigan from Miu Miu. She paired the soft, earthy knit with a deep blue denim miniskirt and classic Miu Miu buckle heels (£925), presenting a chic, effortless style for evening wear. (Image credit: Getty Images)

      The appeal of this specific shade of green lies in its versatility—it infuses depth and richness into an outfit without overwhelming it. Chung's knit subtly introduced color to her ensemble, illustrating that green can be just as adaptable as the season's favored neutrals.

      Given this, it’s no wonder that this earthy tone is resonating with the broader fashion community. Throughout Paris, various shades of green were showcased, from vibrant lime layers to muted sage coats and bright apple accessories. This range of greens opens up endless styling options, whether as a foundational tone or a playful splash of color.

      In darker or more muted shades—like forest green or soft sage—the color acts similarly to a neutral, blending into wardrobes as seamlessly as beige or navy. Conversely, in brighter, more vivid forms—like electric lime or bright emerald—green takes on a bolder role, adding energy and personality to outfits. Even Hannah Almassi, Editor-in-Chief of Who What Wear UK, has been spotted embracing the shade in Paris this week. Whether incorporated as subtle accents or worn in full, one thing is clear—this season is all about green. Continue reading to explore the green color trend below.

      SHOP THE GREEN COLOR TREND

      Miu Miu

      Cashmere Knit Cardigan

      Act quickly, Alexa's cardigan is almost sold out.

      Arket

      Leather Ballet Flats

      I love these in green, and they also come in a classic black.

      & Other Stories

      Boat-Neck Flared-Sleeve Top

      Style this with denim or pair it with a flowing skirt.

      Zara

      Semi-Sheer Blouse With Ruffle Trims

      This blouse looks much pricier than it is.

      Manolo Blahnik

      Maysale Suede Point-Toe Flats

      These come in six additional colors.

      Style this over a white shirt or wear it alone.

      Reformation

      Layla Silk Skirt

      I'm planning to wear this for the summer months ahead.

      Pair this with jeans and a tee for a stylish, spring-ready look.