
Tate McRae's 10-Minute Makeup Routine Features a Viral Foundation Trick and a $9 Mascara.
Tate McRae, the singer, songwriter, and quintessential Gen Z beauty icon, recently revealed her favorite 10-minute makeup routine to Allure. Despite the brief time frame, it delivers impressive results. She starts with a foundation hack that's become popular online, which helps keep her makeup from feeling too heavy. Next, she swears by a $9 mascara for bold lashes, an iconic lip liner, and other essentials. Naturally, I made notes (and picked up a few of her favorite products in the process). In the video, she mentions that her makeup routine remains uncomplicated, characterized by subtle winged eyeshadow, sparkles, and bronzer. "It's reminiscent of what I did for competitive dance," she shares. If it works, why change it? Continue reading to discover the 11 reliable products tucked in her makeup bag.
Neutrogena
Hydro Boost Water Gel
The first product McRae applies is a moisturizer from the drugstore. "I've seen this trick online, where people mix moisturizer with their foundation. I gave it a shot, and it's been amazing," she states. She finds this method beneficial "if you prefer your foundation to feel lighter," as she dislikes when it's too heavy.
Clinique
Even Better Clinical Serum Foundation Broad Spectrum SPF 25
She combines the moisturizer with this foundation-sunscreen blend. "I usually opt for a very natural foundation," she explains. "I prefer not to overdo it, especially since I'm active throughout the day—dancing and working out—so I don't want to clog my skin."
Charlotte Tilbury
Brow Fix Clear Eyebrow Gel
For her brows, McRae skips pencils and pomades in favor of this clear, strong-hold gel. She brushes it upwards and outwards to form her arches before pressing down with her finger, a technique she learned from her makeup artist, Lilly Keys. "I think this helps it hold better," she remarks.
Clinique
Even Better All-Over Concealer + Eraser
McRae applies this concealer sparingly to brighten her under-eyes and the area between her brows, blending it with her go-to Beautyblender ($20). "I use Beautyblenders for everything," she admits. "They’re much easier than brushes."
Charlotte Tilbury
Airbrush Matte Bronzer
Next, McRae reaches for this bronzer, declaring, "It's one of my favorites." She even utilizes it to contour her nose using a small eyeshadow brush.
bareMinerals
Gen Nude Blonzer Blush + Bronzer in Kiss of Pink
She applies this radiant blush on her cheeks, nose, and eyes for a cohesive pink glow. "I like to apply it across my nose and on my cheeks for that sun-kissed look. Then I add some on my eyes, just because!"
Anastasia Beverly Hills
Mini Spice Eye Palette
After enhancing her complexion with faux freckles using what seems to be ColourPop's Freckle Pen ($9), she transitions to eye makeup, particularly her favorite part: glitter. Using a combination of neutral shades to define her eye shape, she follows up with gold glitter on her eyelids, stating, "I think this is why people believe I'm good at makeup—it's all the glitter I use on stage. I love glitter; it elevates everything."
L’Oréal Paris
Telescopic Lift Washable Mascara
Once her eyeshadow application is complete, McRae grabs this lengthening and volumizing mascara, which she claims is "actually so good." I have to agree after seeing how it lifts and defines her lashes.
Having been part of the Rhode Lip Shape campaign with Hailey Bieber, it's no surprise she includes one in her makeup routine. She applies it roughly around the edges of her lips for a blurred effect—almost like a lip contour instead of a traditional lip liner.
Charlotte Tilbury
Lip Cheat Lip Liner in Pillow Talk
For her true lip liner, she opts for the classic Charlotte Tilbury Pillow Talk pencil. "It’s a timeless choice," she asserts. "I've been using it for years, and I can never have enough. It's the perfect shade—a lovely pink."
Neutrogena
Hydro Boost Tinted Lip Oil
As the final touch to her makeup look, McRae uses this hydrating lip oil from Neutrogena. "I've never done a matte lip," she reveals. "I’m sorry; I adore gloss. I will always prefer a glossy finish. It gives such a fresh look to makeup applications."
Kaitlyn McLintock serves as the Beauty Editor at Who What Wear. With a decade of experience in the editorial field, she has previously contributed to industry-leading publications such as Byrdie, InStyle, The Zoe Report, Bustle, and more. She covers various aspects of beauty and wellness but has a particular passion for creating skincare content












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Tate McRae's 10-Minute Makeup Routine Features a Viral Foundation Trick and a $9 Mascara.
"If I discover something I enjoy, I remain loyal to it."