The New Fresh Bag Trend That Europeans Are Choosing Over Black Styles for Summer

      Animal prints emerged as one of the most significant trends of the past year, with leopard print long being a staple in the wardrobes of fashion enthusiasts—often seen on icons like Kate Moss and Alexa Chung. However, cow print has recently reappeared. The cow print trend dates back almost 25 years, originating with Prada’s presentation in its spring/summer 1991 collection, which marked its runway debut. This collection combined bold cow print with sleek minimalist shapes, effectively blending statement pieces with sophistication. Fast forward to now, and brands such as Dior, Bottega Veneta, and Talia Byre have each showcased their interpretation of cow print on the autumn/winter 2024 runways, making it inevitable for the trend to transition from catwalks to the streets.

      The impact was swift. Samsøe Samsøe enjoyed considerable popularity with its distinctive cow print jacket, which gained notoriety on TikTok late last year, prompting Mango to create its version. Cow print has since expanded to shoes and other clothing, and, once again led by Prada, cow print bags are now emerging as a must-have trend for summer 2025. Prada recently unveiled its Days of Summer campaign featuring Kendall Jenner, who is stylishly carrying a chic cow print bag.

      While Jenner's Prada campaign is currently gaining buzz, I've noticed cow print bags gaining popularity for several weeks. From Copenhagen to London, these bold bags have been prominently seen on fashion enthusiasts throughout Europe. This trend is unsurprising, as cow print bags not only enhance your look with a 2025 flair but also appear across both high street and luxury brands, ensuring their widespread relevance.

      **Style Notes:** For styling, consider the approach of Layla Abbey. Pairing the eye-catching print with wardrobe essentials like a brown suede bomber and cream trousers can yield stylish yet playful outfits. If you’ve already adopted the cow print shoe trend (shoutout to the viral Adidas Taekwondos), coordinating your bag with your shoes can present a polished appearance.

      With the ability to refresh your summer essentials like no black bag can, check out my selection of the best cow print bags available:

      **SHOP COW PRINT BAGS:**

      **Prada**

      Medium printed leather bag

      Made from luxurious chocolate brown and white pony hair, this Prada cow print bag is a prime candidate for the 'It bag' of summer 2025.

      **Anthropologie**

      East West Shoulder Bag

      The angled clasp provides a modern twist to this charming shoulder bag.

      **Talia Byre**

      Cow Mini Bolter Bag

      This brown and white pony skin bag, shaped like The Row’s iconic rounded ’90s leather tote, is a perfect accent for monochromatic outfits.

      **ZARA**

      Animal Print Shopper Bag

      This bag appears far more luxurious than its price suggests.

      **Massimo Dutti**

      Animal Print Hair-On-Leather Mini Bag

      The soft leather of this mini bag combines durability with chicness.

      I would pair this bag with a white embroidered summer dress, wooden wedges reminiscent of Chloé, and chunky bangles for a look that feels both effortless and sophisticated.

      Opting for this trend in a hobo bag style offers a practical yet fashionable accessory.

      **Amina Muaddi**

      Shoulder Bag

      This black and white Amina Muaddi clutch is ideal for achieving the timeless 'model-off-duty' aesthetic. Pair it with a leather bomber, straight-leg jeans, and loafers.

      **Fendi**

      Baguette Pony-Style Calfskin Handbag

      A remarkable find, this Fendi Baguette provides an elegant way to embrace the trend with classic sophistication.