
I've Noticed These 8 Swimwear Trends Already Competing for Summer Dominance.
As summer approaches, I have been contemplating my plans for the warm season, particularly regarding vacations. One of the aspects I enjoy most about preparing for a holiday is selecting my outfits, and swimwear is the ideal starting point. Let's be real: swimwear is always a major highlight when it comes to packing for a getaway. Whether you're fortunate enough to travel internationally or just explore local beaches, having at least one good swimsuit or bikini is essential for summer. Of course, we all have our go-to pieces, such as that classic black bikini you've had for years or a sarong that has faded a bit but you can't part with. However, there's also value in refreshing your swimwear collection. Each year, I love browsing what's currently trending in swimwear and incorporating a few new styles into my wardrobe. With my focus on planning my summer escape, I set out to do just that, and as I explored the offerings for this year, several key trends emerged.
If you’re drawn to vibrant colors, striking shapes, and standout styles, you’ll appreciate the “jewellification” of simple straps. Twists, beads, and metallic hardware are transforming even the most basic swimsuits into pieces of wearable art that can be styled with your everyday wardrobe. Are you more into '90s or vintage aesthetics? Picture bold prints, funky florals, colorful stripes, and playful gingham—all while ensuring coverage, comfort, and a good dose of nostalgia. The floral trend is continuing to thrive, too—flower appliqués are having a significant moment much like in classic Carrie Bradshaw style. These enhanced rosettes are appearing on waistlines and necklines, showing that even the smallest details can have a big impact on your favorite silhouettes. For the minimalists, classic ruched styles in solid colors are all over my social media feed, especially in a trending shade: chocolate brown. Additionally, there's a growing beachwear trend that complements your favorite monochrome bikini or one-piece, so rest assured, it's not just about bold prints and bright colors this year.
That being said, I know that for some (myself included), shopping for swimwear can be overwhelming. If the typically minimal and form-fitting styles don’t send you running for the door, finding pieces that genuinely make you feel comfortable can be quite a challenge. With this in mind, I have two important tips for you:
1. Shop online and try things on at home. By taking away time constraints, harsh fitting room lighting, and awkward angled mirrors, you can take your time deciding if the swimwear is right for you. You can pair it with your summer clothing to style it as you would on holiday. This way, you'll quickly determine whether it's the swimsuit or just the stress of the fitting room that makes you feel unsure.
2. Stick to your classics. If you know a particular fit looks and feels good, go with it! You can change the color but don't feel pressured to follow trends, especially if it compromises your comfort. If you love it, wear it. Forget the trends.
Regardless of your style, there are many chic and wearable swimwear trends for 2025 available in both high street and luxury brands, waiting to be added to your collection. Now, all that’s left is to book your vacation. Check out the biggest swimwear trends for 2025 below.
**8 Swimwear Trends to Watch for in 2025:**
1. **Vintagecore**
In 2025, vintage swimwear styles are making a notable return. Worn by fashion icons like Kendall Jenner and Hailey Bieber, these designs provide comfort, eye-catching print combinations, and unique appeal. You can elegantly layer them with white linen trousers and oversized sunglasses for a full '90s-inspired ensemble that easily transitions from the beach to the bar.
2. **Embellished Straps**
This year, twisted, beaded, or chain-adorned straps are elevating swimwear. These details allow your look to transition from basic beachwear to poolside chic. To mirror the sparkle, consider pairing with metallic heels or beaded sandals.
3. **Ruched Details**
While ruching itself is not a new trend, we will see it more than ever this year. It adds visual interest to even the simplest bikinis, creates a flattering effect on various body types, and introduces texture and movement, making basic designs feel more dynamic.
4. **One-Shoulder One Pieces**
A timeless piece with a contemporary twist, the one-shoulder swimsuit is gaining popularity this season. It combines comfort with a stylish edge, accentuated by an asymmetric neckline that flatters in both bold colors and subtle neutrals.
5. **3D Florals**
Popularized by designers like Magda Butrym and Prada, 3D floral details on swimwear are bringing a playful, nostalgic dimension to simpler silhouettes. Style this trend with neutral accessories for a chic


































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I've Noticed These 8 Swimwear Trends Already Competing for Summer Dominance.
The eight swimwear trends for S/S 2025 that you definitely won't want to overlook.