Konstantin Andrikopoulos, Fabrika, Olesya Kozhina, Artem Belov, Victoria Yatsenko, Artem Shalimov and many others at the JULIAKISELEVA fashion house show.

      On April 23, a private screening of the new UNFRAME collection from the JULIAKISELEVA Fashion House took place in the GUM Showroom.

      The event was inspired by the legendary woman, editor-in-chief of VOGUE and Harper's Bazaar, Diana Vreeland, whose courage and unique vision set the rhythm for an entire era. There was no framework for her, and her style defied standards. Diana Vreeland didn't just talk about fashion, she created it. 

      The show was held in the format of an immersive performance, where each guest could become a part of the story told by the JULIAKISELEVA fashion house. The UNFRAME collection's images reflected freedom and a new aesthetic of comfortable fashion.

      

      

      

      The event ended with an auction, the proceeds of which went to charity.

      "This show has become a real immersive performance for us — a synthesis of fashion, art and experience. We wanted the viewer not to watch from the sidelines, but to find themselves inside a story where every image is like a character, every scene is like a statement. We create products that feel movement, breathing, and personality. Every exit, every stroke is the result of a long journey: from the idea to the seam, from inspiration to the light on the podium. And when everything comes together — the fabric, the energy of the models, the space, the music — you realize that fashion can be art. Art in the present tense," shared Yulia Kiselyova.

      The guests of the evening were: Konstantin Andrikopoulos, Olesya Kozhina, Fabrika Group, Artem Shalimov, Victoria Yatsenko, Dmitry Tamakhin, Artem Belov, KLEO, Anna Petrova, ASH23, Aida Aliyeva, Victoria Zelik, Ekaterina Channova, Kamilla Shigabutdinova, Milena Karlova, Regina Samigullinova, Tasha Belaya, IVAN, Ibrahim Aushev and many others.

      The partners of the show were: 

      OSEBE Beauty Salon is a place in the rhythm of a modern city where you will always find peace and comfort.

      O'PRIME is one of the leading manufacturers of designer upholstered furniture in Russia. 112 branded salons are represented in almost every city of the Russian Federation, as well as in neighboring countries. 

      The by SKOROKHODOVA accessories brand is a Russian brand founded by designer and stylist Anna Skorokhodova in 2019 in Moscow. The main idea is fashion on the edge of art, a kind of style of smart luxury.