I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along.

I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along.

      (Image credit: Collage by Jamie Brown)

      I identify as a type B person who values spontaneity over meticulous planning, and I prefer a laid-back "go with the flow" mindset rather than a supervisory one. So, when it was time to celebrate my 30th birthday a few weeks back, the fact that I successfully organized a last-minute trip to Miami with my loved ones felt like a miracle. We had just 72 hours to enjoy South Beach, but I was committed to maximizing the experience. I packed efficiently, fitting everything I needed for the beach, dinners, and nightlife into my small carry-on. Below, I'll share every key fashion and beauty item I took with me.

      Ultra Violette

      Future Screen SPF 50 Mineral Sunscreen Serum

      This product is more than just sunscreen; it's the foundational element of my daily no-makeup makeup routine. Its lightweight, serum-like consistency feels great on my skin, and the universal tint provides sheer, radiant coverage. It ensured my skin remained fresh and dewy while I explored South Beach, and I felt confident in its protection against the high UV index.

      Ultra Violette

      Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen

      For my body, I relied on Ultra Violette's Vibrant Screen SPF 50. It offers sweat and water resistance for up to 80 minutes, making it perfect for quick applications while at the beach.

      Il Makiage

      Woke Up Like This Flawless Base Foundation

      While I'm comfortable using tinted moisturizers or sunscreens for daytime coverage, I prefer something more substantial for the evening. After spending time at the beach and getting ready for dinner, I'd reach for this foundation from my makeup bag. Although not widely known, it's one of my favorite formulas because it’s lightweight, long-lasting, offers ideal coverage, and importantly, it looks like my skin—only better. My before-and-after photos serve as proof.

      rhode

      Pocket Blush in Toasted Teddy

      I adore the sun-kissed look but dislike the actual process of getting sunburned. To achieve that sunlit appearance without the damage, I turn to Rhode's Pocket Blush in Toasted Teddy. Its warm, terra-cotta hue is absolutely beautiful and creates a natural summertime flush on my skin. I'm truly obsessed with this blush; if it were to ever be discontinued, I might actually shed a tear.

      Ami Colé

      Light-Catching Highlighter Balm

      For vacation makeup, it’s all about achieving dewy, luminous skin, so I made sure to pack a highlighter. I’m very particular about highlighters; I dislike anything glittery, products that emphasize skin texture, or anything that looks overly like highlighter. After trying countless options, Ami Colé’s Light-Catching Highlighter Balm stands out to me. It features golden, light-reflective minerals in a transparent base, offering a beautifully natural glow. Its hydrating, gel-like texture ensures it doesn’t sit atop my skin or highlight imperfections. This is *the* highlighter to achieve that beach-goddess radiance.

      MAKEUP BY MARIO

      Master Mattes Eyeshadow Palette: the Original

      This palette is like an emotional support tool for my eyeshadow game. I take it with me on every trip due to its versatile, well-curated shades. It enables me to transition from a natural nude look to bold smoky eyes effortlessly. Additionally, the silky powders blend easily and seldom crease or produce fallout.

      Lancôme

      Lash Idôle Lengthening & Volumizing Mascara

      For achieving long, lush lashes, I love Lancôme's Lash Idôle Mascara. It separates my lashes beautifully, offering length, volume, and definition all in one swipe. There’s a waterproof version available, but I prefer not to complicate my mascara removal routine, so I stick with this standard formula.

      Vacation

      "Vacation" Body Mist

      This mist literally captures the essence of a vacation in a bottle. With classic summer notes like coconut water, coconut milk, bergamot, solar musk, banana, pineapple, and sea salt, it has a warm, sunscreen-inspired scent. The inclusion of unique notes like pool water and swimsuit Lycra makes it even more nostalgic. I plan to wear this fragrance throughout the summer, but it felt especially perfect for Miami.

      Fashion

      In terms of going to the beach, I needed a bag to carry all my sunscreen. This stylish straw shopper was spacious enough for SPF, water, a beach towel, and more.

      Runaway The Label

      Zarela Maxi Skirt

      I had my eye on this gorgeous maxi skirt for months. Although I typically stick to neutral colors, this vibrant pink brought me instant joy, and I knew I had to get it. I envisioned pairing it with a white tank for a casual look, but I ultimately chose to wear it with kitten heels and a white blouse for dinner.

      abercrombie

I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along. I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along.

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I spent 72 hours in South Beach—here's a rundown of all the fashion and beauty items I brought along.

The beauty editor of Who What Wear spent 72 hours on holiday in South Beach. Here are the essential fashion and beauty items she packed.