
As a fashion editor who's passionate about dresses, here are 27 of the most stylish selections I'm considering from Zara, Reformation, and Dôen.
There comes a moment in the year—typically around mid-May—when it finally feels right to trade in layers for lighter fabrics and awaken your collection of summer dresses from their slumber. The air adopts a softer quality, and even if the British weather hasn't fully embraced summer yet, there's a shared optimism that it's approaching. Suddenly, the thought of wearing a dress, whether it be crisp cotton or fluid viscose, becomes appealing. It's not merely about layering out of necessity anymore, but rather about dressing with purpose. This is when my search for the perfect dress begins. You know the one; it should pair seamlessly with your favorite flat sandals as well as with delicate heels. It ought to stand out with minimal styling, feel comfortable on the hottest days, and remain interesting enough to receive compliments each time you wear it. Yet, let’s be honest: finding the ideal summer dress that satisfies all these criteria can feel akin to searching for a needle in a haystack. With so many options available and trends evolving rapidly, it takes a discerning eye to identify the pieces that are truly worth your investment. Abi is seen in a floral Reformation dress. Fortunately, a few brands have simplified this process considerably. In recent years, Reformation, Dôen, and Zara have established themselves as go-to sources for standout summer dresses. While they differ in price and style, all three are currently offering dresses that genuinely excite me and many of my fellow editors as well. From vintage-inspired shapes and prairie-cool elements at Dôen to Reformation’s romantic-yet-modern approach and Zara's impressive talent for converting runway trends into affordable high-street finds, these brands are getting summer dresses right in 2025. Indeed, it has become challenging to scroll through Instagram or walk around the office without encountering at least one dress from these labels. Reformation's latest collection of linen dresses has become a favorite among fashion editors for its flattering cuts and clean finishes, while Zara has boldly embraced summer with sculptural draping and pastel hues evident in the spring/summer 2025 collections. Dôen, on the other hand, continues to celebrate romantic silhouettes with subtle updates; think more restrained puff sleeves and prints that are sophisticated rather than childish. It’s all highly wearable, yet still charming. Rachel is seen in a Dôen dress. Personally, I prefer longer maxi dresses for added coverage during the heat, finding longer hemlines easier to style up or down. However, a fellow editor from Who What Wear UK recently wore a Reformation mini to a garden party and received compliments all day. This highlights the beauty of these brands: whether you prefer long and flowing or sharper trend-led pieces, there’s a dress that suits your style. Below, I've compiled the top Dôen, Reformation, and Zara dresses I’ve discovered this season. Be prepared to fall in love multiple times. Shop the Best Reformation, Dôen, and Zara Dresses: The Best Reformation Summer Dresses Style Notes: Reformation has perfected the art of creating a summer dress that feels fresh and sophisticated without ever crossing into overly intentional territory. The brand's trademarks—clean lines, soft florals, and sweetheart necklines—have turned it into a staple for those looking for ease coupled with an edge. This season, the L.A.-based label emphasizes lighter linens, tailored waists, and V necklines, reflecting the romantic minimalism showcased on the S/S 25 runways at Altuzarra and Tory Burch. Whether you favor strappy slip dresses or tiered ruffles, Reformation has you covered. Shop Reformation Dresses:
REFORMATION
Everett Linen Dress
Tips for making a floral dress fashion-forward.
REFORMATION
Kayla Knit Dress
The bodycon style and drop-waist design make this perfect if you prefer figure-hugging dresses.
REFORMATION
Avin Silk Dress
The V neck and lace trims lend this dress a flirty, modern Bridgerton feel.
REFORMATION
Jennis Silk Dress
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Jessi Linen Dress
Clean and fresh, this white dress is crafted from breathable linen, ideal for the hottest summer days.
REFORMATION
Laurine Dress
I absolutely need this adorable dress in my closet.
REFORMATION
Tagliatelle Linen Dress
Great for minimalists. The silhouette is uncomplicated, yet the fit is expertly tailored.
I wore this exact dress on a recent vacation and received several compliments. I appreciate its modest high neckline and midi length.
Style Notes: If you’ve typed "romantic summer dress" into a search bar, you've likely encountered Dôen. The brand's pieces feature vintage-inspired designs, intricate embroidery, and prints that are feminine without being juvenile. While the silhouettes are timeless, there’s always a contemporary twist; this season, it focuses on shirred detailing, sophisticated floral patterns, and understated puff sleeves. The standout Dôen dresses evoke a refined





























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As a fashion editor who's passionate about dresses, here are 27 of the most stylish selections I'm considering from Zara, Reformation, and Dôen.
A fashion editor with a passion for dresses highlighted the finest selections from Reformation, Doen, and Zara—perfectly timed for summer.