Expert approach: how modern home hair care is built

      Technologists' opinion: which products really work and why they can be compared with salon treatments

      In recent years, the market for hair care products has been changing rapidly. The home ritual is no longer limited to basic shampoo and balm — today functionality, adaptability and proven effect come to the fore. We asked the Prelest PRO technologists to tell us what modern "smart" care is based on and what formulas can replace a visit to the salon.

      The Prelest PRO brand has long established itself as a carrier of a professional approach in a home format. The new line includes three products, each of which covers a separate need: instant cleansing, volume restoration and deep nutrition. Below is a detailed analysis of them.

      

      

      Prelest PRO Extra Fresh Dry Shampoo

      Refreshing without water — purity without compromise

      The formula is designed for instant cleansing of the scalp and hair when there is no time for the usual ritual. The micro-powdered texture instantly absorbs excess sebum, giving the hair freshness without weighing down and white plaque. Suitable for all shades, including dark hair.— Neutral, subtle fragrance does not conflict with perfume— Maintains a feeling of purity and volume for up to 24 hours — Preserves the styling and texture of hair without disturbing its natural structure

      This option is chosen for trips, stressful work weeks and morning "beauty accelerations", when not just freshness is important, but visual accuracy.

      

      Prelest PRO Volume Lift Dry Shampoo

      Volume at the roots — in seconds

      Designed for thin and volume-free hair. It lifts strands at the roots, returns the shape to styling and creates the effect of freshly washed hair. It combines a cleansing effect with a visual increase in hair density without weighing it down.— Forms a natural root volume — Makes hair visually thicker, while maintaining its lightness — Leaves no residue and does not require combing "to a creak"

      This shampoo is an alternative to texturizing sprays, especially when the goal is to maintain volume at the roots without overloading the strands with styling.

       Charm PRO Mask: Lamination effect

      Mirror gloss, density and color control

      The formula is inspired by salon lamination procedures, but adapted for home care. The mask seals the structure of the hair, enveloping it along its entire length and giving the effect of a polished shine. Macadamia oil and conditioning components intensively nourish and repair damaged areas.— Suitable for colored and chemically treated hair— Retains pigment, prolonging the brightness of the color — Provides the effect of visual thickening and smoothness— Increases elasticity and damage resistance

      For dull, porous and dehydrated hair, this mask is a way not only to "smooth out" damage, but to permanently restore the hair's presentable appearance and density.

      Experts' conclusion: Modern care products are not promises, but mechanisms of action. The formulas of the Prelest PRO line give a quick and visually noticeable effect, while keeping hair healthy and vibrant. Such care easily fits into the fast pace of life and provides a result comparable to a salon procedure — without time and a complex arsenal.