
Bella Hadid mentioned that she nearly messaged Rihanna to share how great *this* beauty product is.
There’s no doubt that Bella Hadid stands out as one of the internet's most prominent beauty icons. From her quick five-minute makeup routine to her new French Riviera-inspired blonde hair, she consistently motivates her 61 million followers to experiment with various beauty trends and products. As a beauty editor, I am among those 61 million followers. So, when I learned she appeared in Vogue's latest Beauty Secrets video, I clicked play quicker than you can say supermodel. Over the nearly 17-minute video, Hadid discusses her entire beauty regimen, including skin preparation, daytime makeup, and a nighttime look. She reveals the £9 drugstore moisturizer she purchases "like eight times a month" and her all-time favorite Fenty Beauty product, which is so exceptional she admits it *almost* inspired her to text Rihanna. Keep scrolling to discover the key items from Hadid’s routine.
**Fenty Beauty by Rihanna**
Match Stix Matte Contour Skinstick in Suedish
"Rihanna, I love this," Hadid remarks while applying it to contour her face. "I almost sent her a picture a couple of months back, but I thought, 'She’s busy. I know she is, and the last thing she needs is me texting her about how amazing her beauty stick is, but it really is good. So, Rih, if you’re watching this, honey, you nailed it."
**Weleda**
Skin Food Original Moisturiser
This is the drugstore moisturizer Hadid can’t seem to get enough of. Weleda's Skin Food Cream is a beloved product among beauty editors and makeup artists. "I go through about eight of these a month," Hadid reveals. "I buy them from CVS, and I’m obsessed. I have both the small and large versions."
**CLINIQUE**
Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer
For her base makeup during the day, Hadid chooses this natural-tinted moisturizer, which provides SPF 25 for additional sun protection. "This makes me feel like I just got back from the beach. I think for a natural look, having a tinted moisturizer is really pleasant."
**Milani**
Conceal + Perfect 2-In-1 Foundation + Concealer
For more coverage, particularly for her nighttime look, Hadid utilizes this drugstore foundation-concealer combination.
**Saie**
Dew Bronze Soft-Focus Liquid Bronzer
"I apply this right on top of the Clinique," Hadid states as she uses Saie’s Dew Bronze Soft-Focus Liquid Bronzer across her face for a sun-kissed glow.
**Physician's Formula**
Butter Bronzer in Deep
Another item Hadid buys from CVS is this iconic bronzer. She applies it over her skin "to create the illusion that we went to the beach, even though we didn’t."
**MAKE UP FOR EVER**
HD Skin Face Essentials Longwear Full Face Cream Palette
For added coverage where she desires it, Hadid uses this versatile face palette from Make Up For Ever, which includes highlighter, blush, and contour shades meant for mixing and matching for a tailored finish.
**FENTY BEAUTY by Rihanna**
Killawatt Freestyle Highlighter in Afternoon Snack/mo' Hunny
Another Fenty Beauty favorite for Hadid. She applies this golden highlighter duo to the high points of her face, such as her cheekbones, nose, and eyes. "I mix them both," she says.
**rhode**
Pocket Blush in Toasted Teddy
Hadid enjoys blushes from Rhode, her friend Hailey Bieber's brand. She loves the soft mauve shade Sleepy Girl and the terra-cotta Toasted Teddy, which she uses to achieve a sunburned effect on her cheeks.
**MAKE UP FOR EVER**
Artist Color Pencil Longwear Lip Liner in Anywhere Caffeine
Hadid claims this is her top choice for lip liner.
**Shopbop**
Isamaya Lash Lasso Lash Wrap Mascara
Hadid’s mascara preference? This stylish, volumizing mascara from the Italian brand Isamaya. Talk about luxurious packaging…
Kaitlyn McLintock is a Beauty Editor at Who What Wear. With 10 years of experience in the editorial realm, she has previously contributed to leading publications such as Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, with a particular passion for creating skincare content, whether that involves discussing an innovative in-office treatment, exploring the benefits of a specific ingredient, or evaluating the latest at-home skin device. Having previously resided in Los Angeles, California, and Austin, Texas, she has since returned to her home state, Michigan. When she’s not writing, researching, or













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Bella Hadid mentioned that she nearly messaged Rihanna to share how great *this* beauty product is.
And the £9 moisturizer that she purchases "about eight times each month."