The Secret of French Women for Maintaining an Effortlessly Chic Look, Even on Their Most Relaxed Days

      May 23, 2025

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      Social media has significantly transformed the fashion world in recent years. Trends are fleeting, dress codes are less defined, and getting dressed seems more complicated than ever. However, like a double-edged sword, these platforms also provide us with the tools to navigate this dynamic, fast-paced environment. One such tool is the ‘unexpected red’ theory, a style principle favored by French women, which suggests that a splash of red always adds intrigue to an outfit.

      Brooklyn-based interior designer Taylor Simon originally introduced this concept as a simple solution for enhancing your home decor, but after Simon's video gained over a million views, users quickly embraced it as a guideline for dressing. Although this styling hack has recently gained popularity, it’s a technique that French women have relied on for years. The quick inclusion of this vibrant hue can make even a jeans-and-tee combination appear fresh and suitable for summer.

      As temperatures rise, French women increasingly favor incorporating an unexpected hint of red into their outfits. Continue reading for tips on how to style it this summer.

      How to style the ‘unexpected red’ theory

      Implementing the ‘unexpected red’ theory in your outfits is straightforward: simply add one red item to a neutral or basic outfit. It's as simple as exchanging your black flats for red ones. If your outfits are generally colorful, you might also explore experimenting with surprising color combinations that feature red as the focal point. (For example, an orange skirt paired with a red top.) As with all fashion trends, it’s essential to adapt the theory to suit your personal style.

      With a red lip

      One of the easiest and most adaptable ways to embrace the ‘unexpected red’ theory is through makeup. French women are known for enhancing a simple black-and-white outfit with a swipe of red lipstick. Feeling adventurous? Go bold with extra layers of rouge for a striking look.

      With red shoes

      Fashion enthusiasts have been leaning towards the unconventional shoe theory recently, opting for an unexpected pair of shoes to complete their looks. A great way to experiment with this is by wearing red shoes, especially when paired with a monochromatic outfit. If you’re hesitant to invest in a pricey pair, start small with red socks.

      With a red sweater

      In a rush? Wrap a red sweater around your waist or drape it over your shoulders for a quick way to elevate your outfit. This technique looks particularly good with a neutral base such as white, black, grey, navy, or even full denim.

      With red accessories

      A red accessory can serve as a last-minute enhancement for any outfit, providing a transformative touch. Pair denim shorts or neutral bottoms with a striking red mini bag or a set of red sunglasses.

      ABOUT THE AUTHOR

      Tinsley Crisp, Fashion & Beauty Staff Writer

      Tinsley Crisp is a Fashion & Beauty Staff Writer at The Everygirl, focusing on the latest trends and most sought-after products of the season. As a stylist based in New York City, she is dedicated to infusing joy into the experience of getting dressed and providing our readers with attainable yet aspirational content.