The Top Makeup Products of 2025

      Whether you're aiming for the ideal winged eyeliner, a glossy lip full of luscious volume, or impeccable skin that appears effortlessly natural, our 20 makeup selections offer the ultimate solutions.

      **Best Primer**

      Refy

      Glow and Sculpt Face Serum Primer With Niacinamide

      This primer, designed to enhance radiance, not only calms and shapes the face but also provides enduring hydration and decreases redness. Its formula is compatible with all skin types and ensures your makeup remains impeccable for extended periods.

      **Best Foundation**

      Armani Beauty

      Luminous Silk Natural Glow Foundation

      This foundation rightfully maintains its reputation as a favorite among makeup artists, facialists, and editors alike. It's one of the few noncomedogenic foundation options available (goodbye, clogged pores!), offering an ideal mix of coverage and a naturally radiant finish. With this gold-standard foundation, you’ll avoid looking too matte, oily, or cakey.

      Why experts appreciate it: "It’s probably the most reliable product I’ve ever used. I include it in my professional kit for celebrity clients and have for years. Suitable for all skin types—your skin but improved. It builds beautifully while remaining breathable and looks fantastic in photos. The shade range is exceptional and perfect for a variety of occasions, from red carpets to beach weddings. You can't go wrong!" — Kelli Anne Sewell, Celebrity Makeup Artist

      "It provides a flawless, silky finish without drying the skin. Perfect for normal to oily skin, it leaves the skin looking smooth and beautiful. It deserves an award because it’s the only foundation I've used that makes my skin look buttery and silky smooth." — Vanessa Marc, Celebrity Aesthetician and Founder of Vanessa Marc Spa

      **Best Concealer**

      Victoria Beckham by Augustinus Bader

      The Concealer Pen

      This collaboration between Victoria Beckham Beauty and Augustinus Bader marked a standout moment in 2025. It offers flexible, undetectable coverage that remarkably resists creasing, enriched with Bader's TFC8 technology to help combat the signs of skin aging. The convenient pen design simplifies application, making it an exceptional complexion product.

      **Best Cream Blush**

      Rhode's Pocket Blush

      The delightful cream blush is a unanimous favorite among the Who What Wear editorial team. Unlike many other cream blushes we've tried, it delivers stunning, easy-to-blend color that lasts all day without fading or smudging. The color selection is remarkable, and each shade flatters every skin tone tested.

      Why experts appreciate it: "This formula is incredibly user-friendly. The perfect combination of pigment, opacity, and a subtle dewy finish. You can apply it with your fingers or layer it over powders with a brush. The shades are gorgeous, and I find myself using them daily and wanting to pack them for travel due to their cute, compact packaging." — Sewell

      **Best Liquid Blush**

      Glow Recipe

      Watermelon Glow Niacinamide Dewy Flush

      Apologies to every other liquid blush we've loved, but Glow Recipe's new makeup-skincare mix is simply superior. Infused with juicy ingredients such as niacinamide, watermelon extract, centella asiatica, and jojoba oil-coated pigments, it provides natural hydration and brightening benefits while achieving the dewy, flushed cheeks of your dreams.

      **Best Contour**

      Tom Ford

      Shade and Illuminate Cream Contour Duo

      Throughout the years, various iconic beauty products have been replaced by newer and improved versions, but this one remains a classic. A favorite among makeup artists and celebrities, Tom Ford's creamy contour-and-highlight palette is the industry's best-kept secret for achieving supermodel-like chisel and glow.

      Why experts love it: "A luxurious essential. I use this every day on myself and keep all shades stocked in my kit for clients. The highlight blends seamlessly into the skin, providing a natural glow without heavy shimmer, while the bronzer creates an ideal sun-kissed contour. It's effortlessly creamy and blends beautifully." — Renée Loiz, Celebrity Makeup Artist

      **Best Lip Oil**

      Dior

      Dior Addict Lip Glow Oil

      The name says it all. For soft and shiny lips, Dior's best-selling Dior Addict Lip Glow Oil is unmatched. Its non-greasy finish is a significant advantage, and no matter which shade you select (good luck just picking one!), you'll achieve that coveted “your lips but better” effect with a hint of sheer color.

      Why experts love it: "I always keep this in my bag—it's that amazing. The tint, shine, and hydration are all nailed. This oil makes my lips look wonderfully fresh without being sticky. It's easy, pretty, and I keep reaching for it." — Brittney Boyce, Celebrity Nail Artist

      **Best Setting Spray**

      One/Size by Patrick Starrr

      On 'til Dawn Mattifying Waterproof Setting Spray

      This internet-famous, multifunctional setting spray does it all. Besides refining the appearance of pores