
The Top Perfumes of 2025
From fragrances that conjure images of fresh, salt-kissed skin and exotic getaways to timeless and alluring classics that harmoniously blend your favorite florals, fruits, and sweet confections, our nine fragrance selections offer something for everyone.
**Best "Timelessly Classic" Fragrance**
Chloé
L'eau de Parfum Intense
Passing by someone wearing Chloé L'eau de Parfum Intense will leave you turning your head and pondering throughout the day about that enigmatic stranger’s fragrance. This layerable scent, built on a foundation of roses with enriching notes of raspberry and ambrette, embodies the essence of sophistication. It’s a fragrance that lingers well after leaving an impression.
**Best Hair & Body Mist**
OUAI
St. Barts Hair & Body Mist
Everyone appreciates a versatile product, and Ouai's popular St. Barts scent (featuring dragon fruit, orange blossom, tuberose, and musk) elegantly packaged in a captivating hair and body spray is no exception. It's clear why our editors and celebrity judges enthusiastically recommend it.
**Why experts love it:** "The scent is amazing. I adore how light it is, and I can easily mist it on my hair for a refreshing touch." — Justine Marjan, Celebrity Hairstylist
**Best "Second Skin" Fragrance**
Merit
Retrospect Extrait de Parfum
Discovering a signature scent is quite a challenge, but this warm, musky debut from Merit stands out as a top choice for daily wear. Its concentrated oil blend combines bergamot, jasmine, musk, and moss, creating a scent that feels like a second skin. We felt completely at ease when we tried Retrospect.
**Why experts love it:** "This scent is ideal for everyday wear, a true signature fragrance. It's simple yet intriguing enough for people to ask what you're wearing. It strikes a balance, not being too floral or musky. Merit has crafted a perfectly balanced fragrance in Retrospect." — Bridget Brager, Celebrity Hairstylist
"This one is in my regular fragrance lineup. I enjoy wearing it for conferences or speaking events where I want to convey sweetness (pear, rose, violet) while also showing I'm serious (musk and moss notes). It's a must-have." — Caroline Robinson, MD, Dermatologist and Founder of Tone
"Clean and conscious! A memorable fragrance with luxurious, clean formulations. I love a fresh scent that isn’t fruity or overpowering. That’s award-worthy!" — Vanessa Marc, Celebrity Aesthetician and Founder of Vanessa Marc Spa
**Best "Sophisticated Vanilla" Fragrance**
Henry Rose
Dave Eau de Parfum
We never thought vanilla scents could appeal to everyone until we discovered this creation by Henry Rose. Even the most discerning vanilla fragrance critics were captivated by its warm, spicy nuances, with floral, cocoa, and tonka bean hints appearing as it dries. This sensual, unique vanilla scent charmed a cool-girl audience.
**Best "Musky Floral" Fragrance**
If floral scents usually turn you off, you’ll be surprised how often you find yourself returning to the perfume aisle just to sniff Glossier You Fleur one... or two... or three more times. This solar fragrance is ideal for those who prefer unisex scents but still desire something seasonal and uplifting. Initially, you’ll detect the summery essence of mineral salt, ylang-ylang, and apricot skin, blending beautifully with an Ambrox-infused base that melds with the scent of your skin, allowing you to blossom.
**Best "Elegantly Sweet" Fragrance**
Amouage
Guidance Eau de Parfum
Sexy, sweet, and undeniably rich, this enchanting Amouage fragrance is what we imagine the welcome bouquet in a Paris hotel suite should smell like. The initial notes of pear, rose, and sambac jasmine flutter about, while sandalwood, ambergris, and vanilla coyly reveal themselves as the scent dries. This classic and effortlessly chic perfume leaves a trail of soft elegance wherever you go.
**Best "Seductive Rose" Fragrance**
Phlur
Rose Whip Eau de Parfum
Nothing signifies a romantic evening like a bouquet of roses, and a rose-scented perfume might just be the next best thing. This provocative fragrance, housed in a sleek, dark bottle, embodies the musky rose scent within. Petals engage in a passionate dance with black currant and osmanthus while a sensual blend of amber, musk, and cashmere wood adds a romantic intrigue. It’s sweet without being sugary and rich without overwhelming.
**Why experts love it:** "The musky rose scent is intoxicating. If you enjoy floral fragrances with a hint of amber, you will adore this!" — Marjan
**Best "I'm on Vacation" Fragrance**
Orebella
Salted Muse Parfum
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The Top Perfumes of 2025
Click here to discover the top fragrances of 2025, as selected by our team of experts and editors.