Saint Laurent has just confirmed the top trend to invest in for the summer.

      We are experiencing peak excitement for the upcoming summer months as vacation plans are being made, along with new shopping finds that will be packed into our suitcases. Inspiration is particularly strong with the launch of Saint Laurent's "An Ordinary Day" campaign, which reinterprets typical summer moments through the perspective of Martin Parr, guided by the creative direction of Anthony Vaccarello. This collection envisions a summer wardrobe embracing the Rive Gauche aesthetic that Yves Saint Laurent himself introduced to the Left Bank of Paris during the 1960s. The French fashion house drew inspiration from Saint-Tropez, crafting designs that embody the charm of the South of France. Bags are adorned in metallic brocade in fuchsia and jade hues, while shoes feature striking wedge shapes with gold-plated sculptural heels. Cuff bracelets are crafted from hammered metal and embellished with vibrant cabochon gemstones. Overall, these pieces highlight the key trend to invest in for summer 2025: opulent maximalism. The bold, attention-grabbing items reflect a spirit of unrestrained luxury that we anticipate will resurge in the fashion world, making their presence felt on the runways. What better way to enhance an everyday outfit? Below, discover more from the campaign and explore the Saint Laurent summer 2025 collection. (Image credit: Courtesy of Martin Parr and Saint Laurent)(Image credit: Courtesy of Martin Parr and Saint Laurent)(Image credit: Courtesy of Martin Parr and Saint Laurent)(Image credit: Courtesy of Martin Parr and Saint Laurent)(Image credit: Courtesy of Martin Parr and Saint Laurent)

      (Image credit: Courtesy of Martin Parr and Saint Laurent)

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