
I'm a Self-Tan Expert—Common Error You're Making and 5 Tips for a Radiant Glow
The Lineup is a monthly series that gives you an exclusive look into the beauty collections of the industry's most in-demand experts and influencers. Get ready for an insider glimpse at the essential products that are essential to their everyday lives. Browsing through Sivan Ayla's Instagram is like entering a Southern California dreamland. The sun-kissed beaches, golden hour outfits, and bronzed beauty looks are the epitome of summer aspirations. When I had the chance to speak with the San Diego-based mother, content creator, and entrepreneur, I had to uncover all her go-to tips and products for achieving that effortless glow.
Ayla explained that her passion for beauty originated in her hometown of Maui, Hawaii. Each visit to the island's only MAC store was a cherished moment as she admired the vibrant lipsticks and striking eyeshadow palettes. However, as she grew older, her perspective on beauty evolved. "I came to realize that full-coverage makeup didn't resonate with me, and I always aimed for glowing, youthful skin," she noted. "That’s when my interest in skincare truly sparked. I was on the hunt for products that would provide that glow without relying on makeup to achieve it."
A crucial element in her routine is self-tanner. Ayla tried various formulas, only to discover that many were streaky, messy, and drying; some even had unpleasant scents and harmful ingredients. She felt she could develop something better, which inspired her to create Lux Unfiltered, a range of skincare and body care products designed to deliver radiant, bronzed skin from head to toe. Naturally, she has several pointers for achieving a flawless tan, which she graciously shared with me in her step-by-step guide.
1. Exfoliate: "A perfect tan starts with thorough exfoliation. You need a smooth canvas for the most flawless application," Ayla states.
2. Choose your product: For those new to self-tanning or looking for reliable color, Ayla recommends Lux Unfiltered Nº32 Gradual Cream ($38)—it applies like typical cream and gradually deepens the tan. Alternatively, you can select mousse, drops, or luminous lotion depending on your preference.
3. Apply generously: A common beginner error to avoid while self-tanning? Not using enough product. "We often apply less to avoid mistakes, but that can lead to streaks and missed areas," Ayla warns. "When you apply, make sure to use circular motions and sufficient product for each section, ensuring your body or face feels fully wet to guarantee even application."
4. Wash your hands: To prevent streaks and orange marks between your fingers, Ayla suggests washing your hands after applying self-tanner.
5. Use sunscreen: Finally, don’t skip the sunscreen to protect your new glow. If you'd like to enhance your color further, she recommends Lux Unfiltered's new high-gloss SPF oil, which combines a bronze glow with the scent of neroli, providing color, radiance, and sun protection. "If you’re out in the sun, it’s essential to protect yourself," she advises. "And you might as well look great while doing it!" I couldn’t agree more.
Interested in discovering more of Ayla's beauty insights? Keep reading to shop her full routine, featuring indulgent hair care, her go-to lip liner, and the unexpected fragrance she always receives compliments on.
Lux Unfiltered
N°30 High Gloss SPF 30 Oil
"Sunscreen has been highly requested since our launch. Naturally, we had to create it Lux Unfiltered style. It's a high-gloss SPF 30 oil that imparts a lovely wash of color and glow to the skin. Plus, it has a beautiful sun-kissed neroli fragrance."
Lux Unfiltered
N°32 Gradual Tanning Cream
"The easiest tanning product, as it applies just like regular body cream. The scent and color are exceptional."
Costa Brazil
Aroma Eau de Parfum
"I’m truly passionate about unique fragrances. This perfume has an earthy, woodsy, and slightly masculine aroma. I always receive compliments when I wear it."
Lux Unfiltered
N°12 Self Tanning Face Drops
"This product has allowed me to forgo makeup for years! My skin has never looked better, and I maintain an even tan on my face all year long without relying on the sun or foundation."
Charlotte Tilbury
Lip Cheat Lip Liner
"I’d be happy to be buried with this lip liner. It’s the perfect brown shade in the creamiest, most pigmented formula. Absolute perfection."
"I’ve been using this brow gel for years. It’s the only product that keeps my brows in check."
Summer Fridays
Dream Lip Oil
"I'm a huge fan of lip oil over sticky gloss. This one, especially in the shade Rosebud, is the ideal finishing touch for any lip combination."
"I'm a minimalist when



















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I'm a Self-Tan Expert—Common Error You're Making and 5 Tips for a Radiant Glow
Explore the story to discover the favorite beauty products of Lux Unfiltered founder Sivan Ayla, which encompass skincare, haircare, and makeup.