I Analyzed Fashionable Londoners to Determine Which Trends Will Take Over This Summer—These 7 Caught My Attention.
I must confess, when summer arrives, keeping up with the latest trends isn't usually a priority for me. As someone who prefers the knitwear and denim ensembles of the colder seasons, my main focus when temperatures rise is finding ways to stay cool and comfortable during sticky city summers, while also being ready for the intense AC indoors. However, over the past month, I've noticed an increasing number of my fellow Londoners embracing stylish trends that pique my interest for both practical and aesthetic reasons—a definite win-win.
Effortlessly chic, timeless yet modern, these recurring summer trends exemplify the London fashion aesthetic and would also fit nicely into your suitcase for any upcoming trips. Many of the prominent trends that Londoners are adopting this season revolve around color and print. Vintage-inspired designs such as pinstripes and polka dots are must-haves this summer, alongside more subdued shades, with brown emerging as a leading color. There’s also a charming touch of nostalgia with silk scarves being worn as tops, reminiscent of the Nineties but making a comeback in 2025. The bohemian style is gaining popularity as well, but it’s more sophisticated than the crochet tops and decorated headpieces that were once synonymous with early 2000s festivals like Glastonbury and Coachella. Instead, think of designers like Isabel Marant and Chloé—airy, ethereal dresses and tops paired with suede and studded accessories. No matter what your summer plans entail, these trends are sure to get you excited for the coming months.
SHOP THE LEADING SUMMER TRENDS AMONG LONDONERS:
1. **Summer Brown**
- Style Notes: This summer, brown is emerging as the standout neutral. Look for rich, chocolate tones in breathable linen and cotton fabrics that suit both the office and holiday vibes.
- Shop the trend:
- ALIGNE Mia Linen Maxi Skirt – I’m really fond of this skirt and definitely want the matching top!
- With Nothing Underneath The Boxer in Hemp, Chocolate – A wonderfully relaxed summer set.
- Free People Aspen Linen Maxi – The perfect dress for those warm days.
- Reformation Olina Linen Pant – A great casual summer pant.
- COS Open-Back Cotton Maxi Dress – Such an elegant summer dress.
2. **Polka Dots**
- Style Notes: Polka dots are back this season, with influencers flaunting chic polka dot dresses. From voluminous Fifties-style dresses to minimalist slips, the options this year are abundant.
- Shop the trend:
- Reformation Dorothea Two Piece – How adorable is this set? Wear it together or mix with white pieces.
- KITRI Amalia Red Polka Dot Halterneck Dress – I adore the timeless elegance of this style.
- Nobody's Child Poppy Delevingne Black Polka Dot Pandora Midi Dress – I suspect this collaboration piece won't be available for long.
- DÔEN Tahlia Belted Polka-Dot Silk-Blend Twill Midi Dress – Dôen truly captures vintage-inspired charm.
- GANNI Polka-Dot Double Satin Long Pocket Skirt – This skirt has an irresistible Scandi vibe.
3. **Scarf Tops**
- Style Notes: Scarves are making a comeback as tops this season. Choose a simple print for a minimalist look or go bold with a vibrant style—just practice the different ways to wear your scarf.
- Shop the trend:
- Free People Fp One Raya Bandana Top – This would pair beautifully with denim shorts.
- Rixo Menno - Zebra Stripe Black
- Anthropologie Maeve Wrap Satin Halter Neck Top – Prefer a hassle-free option? This pre-structured piece also aligns with the polka dot trend.
- LA DOUBLEJ + Mother Printed Silk-Twill Scarf – La DoubleJ’s vibrant prints set a perfect summer mood.
- LOEWE + Paula's Ibiza Printed Silk-Twill Scarf – A scarf that embodies summer fun.
4. **Modern Bohemian**
- Style Notes: From flowy dresses to embroidered blouses and fringed suede bags, bohemian style is trending this season. Modernize it with well-crafted designs paired with contemporary minimalist jewelry.
- Shop the trend:
- Nobody's Child White Tiered Lace Detail Skirt – A floaty, tiered option perfect for embracing a bohemian aesthetic.
- Free People We the Free Riviera Top – Versatile enough for jeans, shorts, or skirts.
- ISABEL MARANT Oskan Fringed Suede Shoulder Bag – A staple bohemian piece, easily dressed up or down.
- Annika Inez Sterling Silver Sloping Pendant Necklace – Perfect with both blouses and dresses.
5. **Bandeau Dresses**
- Style Notes: For a versatile dress this season, opt for a bandeau style. London
Other articles
I'm an expert in nontoxic self-tanning and have a passion for a beachy aesthetic—here are my 15 essential products for a desert island.
Click here to watch Bethany Menzel, co-founder of the nontoxic self-tan brand Saltyface, discuss her favorite beauty products.
The Style Set Is Heading to These NYC Brunch Locations This Summer—Here’s What They’ll Don at Each One.
Fashionable New Yorkers are elevating brunch to a fashion show. Here are seven incredibly stylish outfit combinations for the trendiest summer dining experiences.
Forget about trends; I always prioritize these "outdated" dresses.
Hannah Almassi, the editor-in-chief of Who What Wear UK, shares her top fashion selections and addresses your pressing style inquiries.
It's Official: This Is the Top Sneaker Trend to Pair with Leggings This Summer.
Dakota Johnson was recently seen in NYC sporting black leggings along with this summer's latest sneaker trend. Find it for purchase here.
I Analyzed Fashionable Londoners to Determine Which Trends Will Take Over This Summer—These 7 Caught My Attention.
From polka dots to pinstripes, these are the leading summer trends you’ll see throughout the capital.