
As a Fashion Editor with a passion for supporting small businesses, here are 16 sustainable swimwear brands to explore for the summer and beyond.
We've finally arrived at the time of year when the countdown to summer vacation begins, which means the following are on the horizon: sandy feet, tote bags, and a fantastic holiday capsule wardrobe. After figuring out how to fit your favorite summer outfits into luggage that's acceptable for flights, the next complex issue is swimwear. With unclear size charts, varying levels of bust support, and multiple fabric choices, there's a lot to sort out regarding swimwear. As a fashion editor, one of the most common questions I receive is where to find the best bikinis and swimsuits, which shapes are best for different body types (the ones that enhance your confidence), and why there is a price difference in the market.
Above all, I recommend thinking small—shopping small, that is. In recent years, we've seen a surge of swimwear brands dedicated to sustainability, utilizing eco-friendly materials and adopting slow production methods. This approach is a stark contrast to fast fashion. Since 2021, there has been a growing interest in high-end, quality swimwear, led by brands like Hunza G. Their simple crinkle swimwear has established the standard for elevated styles often associated with sustainability. Consumer attitudes are shifting; individuals are investing more in brands, eager to learn about textiles and industry innovations.
So, what defines a sustainable swimwear brand? For those familiar with my work at Who What Wear UK, you know I advocate for independent labels and natural materials, though these fabrics have their limitations. Swimwear materials are similar to those used in high-performance clothing: they need to be water-resistant, elastic, quick-drying, and functional. There are a few fibers and resins that meet these criteria. Most sustainable swimwear is created from one of three materials: Econyl (regenerated nylon sourced from landfills and oceans), Repreve (made from recycled plastic bottles), or recycled synthetics, such as post-consumer recycled polyester. Sometimes, recycled materials are combined with new textiles to ensure quality and durability. The most meticulous brands ensure that sustainability extends throughout production, using eco-conscious dyes, attachments, and fastenings; some hold Recycled Claim Standard (RCS) and Global Recycled Standard (GRS) certifications.
Investing in high-quality brands that adhere to ethical values and maintain transparency in production is a refreshing way to approach sustainable shopping. Shopping for sustainable swimwear often means limited and curated collections, which can be an effective strategy against overconsumption in the fashion industry.
If you're looking to update your swimwear collection with a sustainable choice, you won’t be disappointed. In my experience, these pieces are built to withstand frequent wear and the test of time. Keep reading to discover 16 of my favorite sustainable swimwear brands, each offering thoughtfully designed, contemporary pieces made to last.
1. Maygel Coronel
Style Notes: Maygel Coronel’s creations are handmade in Colombia, blending Latin American influences with a modern flair through charming details, ruffles, and ruched sleeves. The outcome is a luxurious aesthetic perfect for tropical locales.
Shop Maygel Coronel:
MAYGEL CORONEL
Sauco Off-The-Shoulder Appliquéd Ruched Bikini
I’ve heard that butter yellow will be a must-have color for summer wardrobes going forward.
MAYGEL CORONEL
Vives Appliquéd Ruched Halterneck Bikini
A vintage-inspired option adorned with a vibrant hue.
MAYGEL CORONEL
Gola Appliquéd Triangle Halterneck Bikini
Say hello to your new favorite two-piece.
2. Tona
Style Notes: Tona embraces the beauty of the female form, promoting empowerment unapologetically. This inclusive swimwear brand also prioritizes sustainability, crafting pieces primarily from Econyl or organic cotton (as seen in its toweling styles). The collection ranges from high-leg bikini bottoms to low-slung balconettes, merging spirited designs with timeless classics—offering tie-dye prints and solid textures.
Shop Tona:
Tona
Lucy High-Leg Bottoms
This checkerboard design will brighten your holiday wardrobe.
3. Cooke Swim
Style Notes: Over the last decade, I’ve come to appreciate that Australians excel in swimwear design given their oceanic lifestyle. Olive Cooke crafts thoughtful pieces influenced by the women in her life. As you explore this Australian swimwear brand, don't miss her broader fashion range, which includes delicate slip dresses and pareos.
Shop Cooke Swim:
Cooke Swim
Haze Tie Swim Pant
This oversized cherry print is delightful!
4. Away That Day
Style Notes: Since its inception in 2019, Away That Day has aimed to create stylish, eco-friendly swimwear and apparel. The brand succeeds in showing that vibrant styles can thrive in the sustainable market.
Shop Away That Day:
AWAY THAT DAY
Fiji Bottom in Polka Dot
AWAY THAT DAY
Turks & Caicos Bottom in





















































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As a Fashion Editor with a passion for supporting small businesses, here are 16 sustainable swimwear brands to explore for the summer and beyond.
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