4 Beautiful Color Trends That H&M Is Excelling At More Than Any Other Brand This Summer

      There's honestly nothing I enjoy more than summer. The iced coffees, lounging in the garden, and beach days in bikinis all come together in a way that's so special. One of my favorite aspects of this season? Switching up my wardrobe. This week, I finally packed away my winter clothes and made room for airy dresses, strappy sandals, and everything in linen. As I did this, I felt that familiar desire to refresh my style.

      Recently, I’ve been trying to avoid fast-fashion trends and instead concentrate on creating a wardrobe with lasting appeal. This means investing in pieces that I know I’ll wear year after year. To help streamline my choices, I’ve been using color as a guiding principle—identifying stylish seasonal hues that are still versatile enough to wear beyond just one summer.

      Shopping in this way has completely changed my perspective. I've found myself considering items that I wouldn't usually lean towards, only to discover that they work surprisingly well with my current wardrobe. With that thought in mind—and wanting to revamp my wardrobe without going overboard—I turned to my favorite store: H&M. While browsing the new arrivals page, four standout colors kept appearing repeatedly. Translation? These shades are set to be everywhere.

      From effortless dresses to chic sunglasses, statement sandals to shorts perfect for constant wear, H&M is making a compelling case for the ultimate summer capsule at a pretty reasonable price. Keep scrolling to discover the beautiful color trends the brand has perfected for summer 2025, along with the items I'm considering for each.

      4 Summer Color Trends H&M Has Perfected:

      1. CHOCOLATE BROWN

      Style Notes: My wardrobe mainly consists of blacks, whites, and neutrals—I’m not much into color. During summer, I sometimes crave something softer than black, and chocolate brown fits the bill perfectly. Its rich hue elevates any outfit, making it look more luxurious than it actually is. I immediately purchased these designer-style alternatives at a fraction of the price. Tailored shorts are a fantastic substitute for denim, and a versatile bag can seamlessly transition from work to drinks in the park.

      H&M

      Tie-Strap Beach Dress

      I can see myself wearing this on vacation.

      Oval sunglasses are so fashionable.

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      Fringed Knitted Dress

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      Padded-Cup High-Leg Swimsuit

      The asymmetric one-shoulder and cut-out details are incredibly flattering.

      2. LIGHT YELLOW

      Style Notes: I’m quite cautious when it comes to color and generally stick to neutrals. However, one shade that keeps capturing my interest for investment is light yellow. Its pastel tone allows it to be styled as a neutral and easily paired with whites, browns, and blacks.

      H&M

      Perforated Leather Ballet Pumps

      Mesh ballet flats are currently very trendy.

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      Padded One-Shoulder Bikini Top

      You can never have too many bikinis.

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      Tie-Detail Maxi Dress

      This will quickly become a go-to summer piece.

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      Linen-Blend Rib-Knit Cardigan

      Perfect for those chilly evenings.

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      Broderie Anglaise Cotton Blouse

      This will look adorable styled with denim.

      Wear with a boxy white tee or sleek cami depending on the occasion, and style with matching shorts or linen trousers for a fresh look.

      3. WHITE

      Style Notes: A summer wardrobe wouldn’t be complete without crisp white pieces, right? I adore strappy white dresses, airy white skirts, and white linen trousers. They add a fresh touch to any outfit, though one should be cautious if you're prone to spills.

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      Embroidered Strappy Top

      A summer staple featuring floral embroidery.

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      Ring-Detail Flip-Flops

      These will complement countless outfits.

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      Drawstring-Detail Poplin Dress

      It looks far more expensive than it actually is.

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      Wide Drawstring Trousers

      A staple that’s an incredible value.

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      Embroidered Neck Scarf

      Neck scarves are everywhere and are absolutely adorable.

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      Embroidery-Detail Dress

      Ideal for throwing on over a bikini while on vacation.

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      Embroidered Tunic Dress

      Just add sandals and a raffia bag for the perfect summer vibe.

      4. KHAKI

      Style Notes: Khaki is a long-standing favorite in the fashion world. In the winter, it’s all about trench coats, and as we move into summer, expect to see linen trousers and matching shirt and short sets. Its muted tone exudes elegance, making it appear much more costly than it is.

      A basic wardrobe essential.

      I love it styled with the coordinating shirt.

      H&M

      Tailored Suit Waistcoat

      A waistcoat instantly enhances any outfit.

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      Satin Drawstring Skirt

      A satin skirt is