GapStudio's New "Liquid-Soft" Jeans Are Set to Become a Sensation

      (Image credit: Gap) If you’ve been keeping up, you’re likely aware that Gap is currently more stylish than ever. Much of this rejuvenation can be attributed to Zac Posen, the EVP and creative director of Gap Inc., as the iconic retailer has been thriving with clever collaborations, endorsements from top celebrities, and a variety of fashionable clothing. Another factor contributing to its recent achievements is GapStudio. Introduced in April 2025, it is described in a press release as “a new segment that reflects the pinnacle of the legendary American brand in style, craftsmanship, and quality.” Today, GapStudio launched its summer collection featuring a campaign led by Lila Moss. According to a press release, the collection introduces the brand’s “entirely new draped denim that boasts a liquid-soft texture and airy lightness, providing a relaxed and effortless flow—ideal for the warm months. A sun-faded finish offers a worn-in aesthetic, while thoughtful design elements like let-down hems create tonal contrast and enhance character through subtle textures and aging.” “It’s about the feeling of that first stroll by the ocean in jeans,” Posen stated. “We aimed for fabrics that are soft, light, and airy—capturing the essence of summer while respecting Gap’s heritage.” Scroll down to view the campaign and shop our top picks. (Image credit: GapStudio)

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      High Rise Draped Denim Trousers

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      GapStudio Draped Denim Romper

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      Draped Denim Slip Maxi Dress

      (Image credit: GapStudio)

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      Low Rise Stride Denim Shorts