The Miami Swim Week Event That Is Shaping Resort Fashion This Summer

      Miami Swim Week is renowned for its vibrant atmosphere, and this year, GUESS elevated the experience. In celebration of its new swim and resortwear collection launch, the brand hosted an incredibly fashionable cocktail party at The Standard Spa in Miami Beach for the second consecutive year, and it was every bit as glamorous as one would expect. The event welcomed 175 VIP guests adorned in their finest attire, captivating golden-hour views, and an ambiance reminiscent of summer’s ultimate kickoff celebration. This occasion also marked GUESS's two-week takeover of the iconic Miami hotel, which included a carefully curated retail pop-up and a pool deck adorned with its signature branding. From specialty cocktails to an impressive swimwear presentation featuring GUESS's star models, the evening was a tribute to summer fashion. Attendees received an exclusive sneak peek at the brand's latest collection—think enchanting swimsuits, resortwear, and accessories you’ll desire in every hue—all while relaxing poolside in a space decorated with GUESS-branded items, including towels, pillows, and picture-perfect decor (with ample photo opportunities).

      Yet, the fashion was just the start. Guests explored interactive stations where they could test summer fragrances, try on trendy sunglasses, and even customize their favorite items. The entire experience was luxurious, playful, and perfectly representative of GUESS, showcasing its expertise in navigating Swim Week successfully. If you missed the Miami event, there’s no need to fret—shop the resort-ready styles we’re currently eyeing.

      Swimwear

      Whether you’re relaxing by the pool or visiting a beach club, these pieces are sure to grab attention. Featuring matching bikinis, playful triangle tops with metallic accents, and a stylish cover-up that instantly completes any beach ensemble, you'll want to wear these all summer long.

      GUESS Triangle Bikini Top

      GUESS Brazilian Bikini Bottoms

      GUESS Eco Printed Triangle Bikini Top

      GUESS Long Silk-Blend Kimono

      Dresses

      The key to appearing effortlessly chic this summer? A stylish dress that does the heavy lifting for you—no overthinking is needed. These dresses embody resort style; they’re lightweight, flattering, and equally suitable for a seaside dinner or a leisurely town stroll.

      GUESS Eco Vera Chevron Dress

      GUESS Maria Halter Pointelle Dress

      GUESS Eco Angele Foliage Mini Dress

      GUESS Cynthia Keyhole Maxi Dress

      Tops

      Think of these as your essential summer items. With striking patterns, delicate floral designs, and playful silhouettes, these tops help you look effortlessly stylish. They’re cute, simple to style, and perfect for any summer occasion that comes your way.

      GUESS Eco Off-the-Shoulder Mirin Top

      GUESS Ava Open-Stitch Tank

      GUESS Eco Celestine Fluid Vest

      Bottoms

      I appreciate the versatility of these bottoms and how they simplify summer styling. Whether you opt for billowing wide-leg pants or embroidered linen shorts, each item serves as an elevated essential that pairs flawlessly with nearly anything in your wardrobe.

      GUESS Eco Celestine Fluid Wide-Leg Pants

      GUESS Eco Luca Fringe Hem Skirt

      GUESS Delilah Crochet Mini Skirt

      GUESS Eco Dessa Linen Embroidered Shorts

      The perfect shoes can enhance your outfit entirely, and these options do just that. They’re adaptable enough to transition from brunch by the ocean to a night out and chic enough to instantly elevate any summer look with ease. If I were preparing for a beach getaway right now, these would be the first items in my suitcase.

      GUESS Dista Straw Kitten Heels

      GUESS Cylenam Lace-Up Espadrille Wedge Sandals

      GUESS Mayan Rhinestone Thong Strap Heels

      GUESS Evenz Raffia Platform Wedges