I'm currently participating in the Amazon Prime Day Sale and I can't believe the fantastic fashion deals available!

      I’m currently live-shopping during the Amazon Prime Day Sale, sharing my reactions as I browse through the countless pages of discounts—literally hundreds of them. There are so many options available. So far, I've come across everyday essentials, dresses, swimsuits, loungewear, and much more. Discounts are available from brands like Hanes, Fruit of the Loom, Calvin Klein, Levi's, GAP, Salomon, Dolce Vita, Havaianas, and Le Specs. Amazon's own brands, Amazon Essentials and The Drop, are also featured in this event. It's an excellent opportunity to replenish basics like socks and underwear, score a deal on something you’ve been wanting for ages, or purchase your favorite beauty products. I’ll keep updating this as I continue, so here are some highlights that have caught my attention so far—all available at discounted prices until July 11.

      What Is Amazon's Prime Day? Amazon Prime Day is the biggest sale of the year for the retailer, featuring deals across all categories. This four-day event is exclusive to Prime members, with new offers introduced continuously.

      How Long Does the Amazon Prime Day Sale Last? Amazon Prime Day is from July 8 to 11. This gives you four days to shop your favorite fashion discounts before they expire.

      Best Overall Fashion Deals At Amazon Prime Day 2025

      Best Basics Deal Overall: Hanes Boys' Ecosmart Cotton Tank Undershirt 5-Pack (Originally $11, Now $9)

      Best Dress Deal Overall: Lioness Kendall Maxi Dress (Originally $89, Now $62)

      Best Activewear Deal Overall: QINSEN Square Neck Dress (Originally $37, Now $29)

      Best Shoe Deal Overall: Havaianas Slim Flip Flop (Originally $26, Now $17)

      Best Basics At Amazon Prime Day 2025

      Hanes Boys' Ecosmart Tank Tops

      I first discovered these Hanes Boys' Ecosmart Tank Tops through Molly Blutstein's Instagram story, and I’ve loved them ever since. They fit well—simple, comfortable, and the perfect length. Despite my usual hesitance to wear white (due to fear of stains), I find myself grabbing these weekly, whether working from home or running errands on hot days.

      Amazon Essentials Cotton Thong Underwear, Pack of 6

      My best friend recommended this cotton underwear while discussing an Amazon order they made. It costs under $7 for a pack of six.

      This cami is incredibly flattering.

      Hanes 10-Pair Value Pack Crew Socks

      I have these white socks that I wear to the gym; they fit me perfectly.

      Best Dresses At Amazon Prime Day 2025

      Lioness Kendall Maxi Dress

      Lioness is among the top-selling dress brands on Amazon.

      FAITHFULL THE BRAND Aya String Midi Dress

      Faithfull The Brand is another notable option.

      Best Activewear At Amazon Prime Day 2025

      ALWAYS Workout Yoga Shorts

      I really like these mini workout shorts.

      Amazon Essentials Active Formflex Buttery Soft Tennis Skirt

      Tennis skirts are a staple in activewear.

      Best Shoes At Amazon Prime Day 2025

      Havaianas Slim Flip Flops Sandals

      A classic pair of Havaianas.

      Teva Mush Mandlyn Wedge Ola 2

      Tevas are a polarizing choice, but they’re quite popular right now.

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      At Who What Wear, fashion is our expertise. Our editors have extensive experience in the industry, from covering seasonal trends at international fashion weeks to collaborating with some of the most recognized names in fashion. Every product we recommend is thoughtfully chosen based on current trends, quality, and practicality. We regularly test items ourselves, including bestselling jeans and designer shoes, consult with experts and fashion insiders, and maintain a strong connection to what our readers are looking for. Our guidance is based on expertise and must meet our high standards of taste—so you can trust every recommendation.