The 2025 Swim Report: Key Trends to Be Aware of for the Upcoming Season

      Swimwear serves as a central element in any summer wardrobe, yet the spring/summer 2025 collections have expanded the role of swimsuits beyond just the beach and poolsides, styling them for city outings away from chlorine. At Miu Miu, vibrant swimsuits with cut-outs were paired with pleated midi skirts and glossy leather pencil skirts, while Tory Burch showcased sleek black swimsuits typically seen at London's Aquatic Centre worn with tailored trousers instead of traditional swim accessories. This demonstrated the styling versatility of swimsuits, suggesting they deserve more consideration than merely serving as a last-minute travel purchase. A classic black swimsuit remains a timeless choice, but if you're eager to explore fresh styles, various swimwear trends are making waves this summer. After years of minimalist designs, luxury resorts are set to embrace a bolder, more vibrant swimwear energy reminiscent of White Lotus, impossible to confuse with H&M's ready-to-wear pieces. The Burberry checked bikini, heavily marketed for 2025, features Rosie Huntington-Whiteley diving from a yacht in her plaid string bikini during a high summer campaign. Additionally, Missoni zig-zags, Chanel hardware, Pucci patterns, and Gucci heritage prints are all part of this new wave of beachwear that moves away from quiet luxury.

      Miu Miu has significantly impacted summer 2025 swimwear trends with sporty bikini tops and briefs featuring contrasting trim. This subtle detail is evident in new arrivals, from basic monochrome suits to bold color combinations. Furthermore, decorated swimsuits are trending, as simple designs are embellished with corsages and metallic accents. Whether you're heading to Ibiza or your local pool, here are 8 swimwear trends creating a stir this summer.

      2025'S BIGGEST SWIM TRENDS:

      1. Designer Logo Swim

      Style Notes: Resortwear has increasingly moved away from quiet luxury, featuring bold and colorful looks akin to a cruise cocktail menu. High-end brands like Burberry, Pucci, and Gucci are revisiting their heritage prints for swimwear inspired by archival designs. This trend is all about dressing flamboyantly, resembling Kris Jenner on a summer yacht trip around the Mediterranean. Think beyond just swimsuits; the character Jaclyn from White Lotus season 3 serves as a muse with her luxurious kaftans and logo-emblazoned Gucci hat. Ravello is calling your name.

      2. String Bikinis

      Style Notes: Tiny string bikinis have dominated fashion for several summers, and this Copacabana aesthetic continues to thrive. A black or white triangle bikini serves as a reliable foundation for many beach looks, but for those seeking something unique, options with embellishments such as beading or chain details are plentiful. A standout piece from Frankies Bikinis’ collaboration with Realisation Par is the triangle bikini featuring cherry crochet accents.

      3. Floral Touches

      Style Notes: This year's swimwear emphasizes intricate details, with the corsage embellishment trend making its way into swim collections. Brands like Maygel Coronel, Marlies Grace, and Magda Butrym feature swimsuits and bikinis adorned with floral accents. Once associated with synchronized swimming caps, floral appliqués are now a romantic means to enhance classic swimwear without suggesting an impending performance. Note that this swimwear is best suited for lounging rather than swimming laps.

      4. Sporty Trims

      Style Notes: By far the most prominent swimwear trend for 2025, nearly every brand has adopted sporty trims. While premium swimwear labels like Hunza G, Toteme, and Gucci embrace this varsity style, it’s also observable in high street fashion, with M&S’s bright green variation standing out. Miu Miu's technical knit swimsuits, inspired by 1920s styles and made from advanced yarns, can effortlessly transition from poolside to a bodysuit.

      5. Hardware

      Style Notes: The Kardashian-Jenners have influenced many swimwear trends, and this summer, Kylie flaunted a studded look in Gimaguas’s metallic grey triangle top and shorts adorned with silver studs. Opt for pieces with metallic hardware, including chain straps and studded accents, which add an edgy flair to otherwise simple swimsuits.

      6. Earthy Tones

      Style Notes: For summer 2025, earthy shades of brown, khaki, and rust reign in swimwear trends. Hunza G leads the charge with its crinkled designs in neutral tones, and chocolate brown offers an elegant alternative to black, harmonizing beautifully with natural fabrics like linen.

      7. Nostalgic Print One Pieces

      Style Notes: Many ‘90s kids have family albums filled with photographs in printed one-pieces, and this year showcases a plethora of swimsuits evoking that nostalgic charm. From vibrant postcard prints to retro blue and white florals, these designs evoke a wholesome spirit. Paired with denim shorts and flip-flops, your swimsuit can also substitute as a fun vacation top.

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