
Anine Bing has unveiled a new gorgeous handbag and is the face of the campaign—Hello, It Style.
Anine Bing is recognized for her highly sought-after personal style and the equally desirable items from her namesake brand. The designer, entrepreneur, and musician is now making her on-camera debut (a first!) in her latest campaign titled "In My Power," where she introduces her exclusive, limited-edition bag silhouette, aptly named the Anine. "The Anine bag signifies a bold advancement for the brand—challenging norms while remaining true to our signature essence of effortless cool and rock 'n' roll attitude. It is strong, sculptural, and unapologetically authentic—designed to flow with the everyday rhythm of life. This bag transcends mere accessory; it embodies the woman who carries it: confident, intentional, and in her power. For me, it encapsulates the direction the brand is moving toward: refined yet raw, timeless yet progressive, always rooted in strength and self-expression," Bing commented in a statement. The structured, sophisticated bag will officially launch on August 28. Below are images from the campaign featuring Bing herself, along with Anine Bing fall items you can shop now if you keep scrolling.
(Image credit: Anine Bing)
(Image credit: Anine Bing)
(Image credit: Anine Bing)
(Image credit: Anine Bing)
(Image credit: Anine Bing) Shop Anine Bing Fall Pieces
ANINE BING
Lee Crew Sweater
This jacket is available in several colors.
ANINE BING
Tall Tania Boots
ANINE BING
Jackson Cardigan
This cardigan is incredibly soft.
ANINE BING
Sylvie Long Sleeve Tee













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Anine Bing has unveiled a new gorgeous handbag and is the face of the campaign—Hello, It Style.
The well-defined silhouette is beautiful.