“Small joys” in life as a trend in self-care and mental health

      In a world where the pace of life is only accelerating and the flow of information never runs dry, stress has become an inevitable companion for people. Burnout, anxiety, a sense of overload — these states are familiar to many. In response to this “challenge” of recent years, alongside global movements for mental health, a remarkable trend has emerged: mindful consumption of “small pleasures,” or “micro-indulgences.” And, surprisingly, these are not merely fleeting whims but a scientifically grounded approach to improving one’s well-being in certain circumstances.

      What are “micro-indulgences”?

      They are small, affordable in both price and time, yet qualitatively fulfilling moments of pleasure. An aromatic overpriced latte in the morning on the way to work, a new scented candle, 15 minutes of reading a favorite book in silence, or a bar of the much-talked-about “chocolate with meaning” from MANTRA Foods, where a unique flavor—such as dark chocolate paired with Borodinsky bread—turns a simple snack into a full gastronomic journey and an act of meditation. And this will not be a “luxury,” but a deliberate choice in favor of an instant yet meaningful boost to mood and mental state.

      The science of happiness: why does it work?

      At first glance, it may seem like simply indulging fleeting desires, but facts from psychology show that the significance of such behavior runs much deeper.

      Dopamine surge and positive emotions.

      Each “micro-indulgence” activates the brain’s reward system, causing a release of dopamine — the neurotransmitter responsible for pleasure and motivation. These small doses of positive emotions accumulate and create an overall positive background. Research in positive psychology, notably the work of Dr. Barbara Fredrickson, shows that experiencing even brief but frequent positive emotions helps broaden thinking, increases resilience to difficulties, and improves overall mental well-being.

      The practice of savoring.

      One of the key elements of “micro-indulgences” is not merely consumption but mindful enjoyment of the moment. Psychologists Fred Bryant and Joseph Veroff, authors of Savoring: A New Model of Positive Experience, argue that the ability to savor positive moments intensifies their impact and prolongs the feeling of pleasure. This can include anticipating the pleasure, consciously experiencing it, and even pleasant recollection, which is why small joys offer an excellent opportunity for this practice.

      Fighting stress and burnout.

      Under chronic stress our brain remains in “fight or flight” mode. “Micro-indulgences” act as small resets, allowing a brief exit from that state. They send the brain a signal that “everything is okay,” thereby reducing cortisol levels (the stress hormone) and helping to restore resources. For this reason, psychologist J. P. Trougakos emphasizes in his work the importance of short but high-quality breaks during the day for maintaining productivity and preventing burnout.

      Zoomers and the economic context

      This trend is especially pronounced among the younger generation — zoomers. Social media abounds with hashtags like #treatyourself, #smallluxuries, and #girltherapy, where users share their everyday micro-indulgences.

      Behind this phenomenon lies not only a psychological but also a deep socio-economic aspect. According to recent surveys, young people increasingly feel financial instability and insecurity. Rising inflation, the inaccessibility of homeownership, and high mortgage interest rates force them to rethink traditional “big goals.” If major investments, such as buying property or building significant savings, seem unattainable in the foreseeable future, why not allow oneself small but consistent pleasures here and now?

      This forms a kind of philosophy of spending without guilt: if I cannot buy a house, why worry about buying a cup of coffee or new cosmetics? This generosity toward oneself becomes not an act of extravagance, but a way to regain a sense of control and pleasure in a world that feels unpredictable and unfair.

      Conclusion

      It is important to understand: this is not about recklessness or replacing deep issues with thoughtless consumption. The key to the effectiveness of micro-indulgences lies in their mindfulness and quality.

      This is not buying the hundredth useless thing, but acquiring something that genuinely brings joy and improves mood — like a pack of one’s favorite crème brûlée–flavored chocolate that transports you back to carefree childhood.

      This is not an escape from problems, but a brief respite that gives you the strength to address them.

      This is not an alternative to serious work on mental health, but a valuable tool within that framework.

      In summary, small pleasures are a powerful, accessible, and scientifically supported means to improve quality of life, reduce stress, and maintain mental well-being. In an age of uncertainty they become an anchor that helps us stay afloat, giving a sense of control and a daily reminder that even in small things one can find happiness. So, gladly allow yourself this accessible form of care, while not forgetting the other aspects of life and work on your own condition.

      Author: Kristina Sabirova, co‑founder of the premium natural-ingredient chocolate brand MANTRA Foods