Apologies to Nike and Adidas—this lesser-known training brand is poised to be the trendiest choice for autumn.

      I spend my days tracking trends, and usually, when a new style appears on my radar, I can easily trace its origins and grasp why it’s trending. However, I have to confess: this trainer trend completely surprised me. It’s not a classic Nike or Adidas, nor a luxury designer or a beloved high-street staple. Instead, the shoe quietly making its way into every fashion enthusiast’s wardrobe comes from the outdoor brand Keen.

      At first glance, Keen’s Jasper trainers may not seem like an obvious alternative to your Sambas, but that’s precisely what they’re becoming. With their slim, low-profile design and unique lace detailing that extends unusually far down toward the toes, they offer a rugged, outdoor vibe that feels refreshingly different. Combine that with their upcycled materials and practicality, and you’ve got a hiking-inspired shoe crossing into the mainstream.

      Looking back, the indicators of their success were evident all along. Available in a spectrum of vibrant colors, they fit perfectly into the colorful trainer trend that’s been emerging for a few seasons now. Simultaneously, their sleek silhouette aligns seamlessly with the minimalist trainer trends set to dominate 2025. Suddenly, it all adds up.

      As for styling? These adaptable shoes are equally suited to relaxed denim, leggings, or even flowing dresses, adding an effortless, outdoorsy energy that keeps everyday outfits feeling fresh. If you’re tempted, like I am, keep scrolling for my selection of the best pairs to purchase now.

      Shop Keen Trainers:

      This neutral brown shade fits easily into a capsule wardrobe.

      Keen

      Steel Grey Jasper Trainers

      Buy these while they're still on sale.

      Keen

      Berry Jasper Trainers

      Introduce a splash of color to your footwear collection.

      These comfy trainers are ideal for everyday styling.

      Act fast! They’re close to selling out.

      Free People

      Keen Jasper Trainers

      Style these with denim or match them with a flowing skirt.