The Who What Wear UK Autumn Report 2025 has arrived.

      Poppy became the managing editor of the Who What Wear UK team in 2022. She earned a degree in English literature from university and went on to work for a variety of publications, including Women's Health, The Times, and Marie Claire. In her role as managing editor at WWW UK, Poppy manages the content calendar and oversees all brand output, while also collaborating with contributors and assisting with social media planning, branded content, marketing, and brand strategy. Her meticulous attention to detail allows her to supervise the creation of major projects like special issues, events, gift guides, and more. Although you might not come across many articles written by Poppy on the site, when you do, they are likely to focus on dresses, handbags, or timeless high-street purchases she enjoys discussing with her mum. Even better, they might cover all three!