The Who What Wear 100: Must-See Purchases for Autumn 2025

      Published

      3 September 2025

      Sophie Robyn Watson is a fashion editor based in London with more than 10 years of experience in the fashion, luxury, and retail sectors. She has held positions at prestigious organizations such as WGSN, ASOS, LFW, Alexander McQueen, and GANNI. After earning a first-class honours degree in Fashion Promotion & Imaging, she transitioned to the luxury editorial field with a focus on menswear, starting at Wallpaper* and later at Mr Porter, where she progressed from Fashion Assistant to Fashion Editor. At Mr Porter, she was involved in global marketing campaigns, celebrity features, and luxury shopping selections. In her current role as Acting Fashion Editor for Who What Wear UK, Sophie aims to highlight new and emerging brands that every fashion-forward girl should be aware of right now.

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