Kylie Jenner has just launched a nostalgic King Kylie Makeup Collection that transports us straight back to 2015.
Published
18 October 2025
The year was 2015. Bold, blocky "Instagram brows" were in vogue. Matte liquid lipsticks were ubiquitous, and powder highlighters were essential for a strobe-like makeup look. This was also the year Kylie Jenner introduced her beauty line, Kylie Cosmetics. Fast-forward to 2025, and Kylie Cosmetics has unveiled a limited-edition King Kylie collection to honor the brand's 10th anniversary. This collection pays tribute to "the evolution of [Jenner's] signature style" and alludes to a nickname, or alter ego, that Jenner popularized a decade earlier. True fans of the Kardashian-Jenner clan will recall this time; it was when Jenner explored various hair colors (most notably the Tumblr-favored teal) and embraced a darker, more edgy aesthetic. The collection aims to present a contemporary interpretation of beauty trends and products from 2015. It features an eyeshadow palette, four new shades of the viral Matte Lip Kit, three lip glosses, a powder highlighter, and a highlighter brush. Let's take a closer look at this limited-edition nostalgic collection.
The King Kylie Limited-Edition Collection
**Kylie Cosmetics
King Kylie Eyeshadow Palette**
The centerpiece of the collection is the King Kylie Eyeshadow Palette, designed with packaging reminiscent of California license plates. It firmly rejects the "clean girl" aesthetic, featuring 10 shimmery, multidimensional shades inspired by Jenner's past hair colors. While its color palette may reflect 2015 trends, the formulas are updated for 2025. The palette offers a blend of sheer and opaque finishes, each infused with light-reflecting pearls for a glossy, wet-look shine.
**Kylie Cosmetics
King Kylie Matte Lip Kit - A Decade**
No 10th anniversary collection would be complete without the brand's iconic product: the Matte Lip Kit. In 2015, these lip kits essentially broke the internet and gained immense popularity on Instagram for their long-lasting and affordable formulas, along with a direct-to-consumer sales approach. The first of the four new limited-edition shades is A Decade, a soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit - Kylie Jenner Lips**
The next shade is Kylie Jenner Lips, a warm-rose liquid lipstick accompanied by a deep-rose lip liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit in True Brown K**
Next up is True Brown K, inspired by the original shade from 2015. It consists of a chocolate-brown liquid lipstick along with a matching liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit - Dead of Knight**
The final shade is Dead of Knight, also drawing from an original 2015 color. It is a true black.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - Like**
Inspired by the brand's first lip gloss, the new Supple Kiss Lip Glazes are available in three limited-edition shades. Each incorporates Bouncy-Wrap technology that combines emollients to envelop the lips in a soft, high-shine glaze while promising up to 12 hours of hydration. The first is a reworked version of the shade Like, a sheer peachy beige with gold shimmer.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - Literally**
The next shade is Literally, a warm brown that is also inspired by one of the brand's original colors.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - She's Back**
This gorgeous sheer chrome finish is simply named She's Back.
**Kylie Cosmetics
King Kylie Loose Powder Highlighter - 3 Strikes**
One of the most nostalgic and defining products of the era is the King Kylie Loose Powder Highlighter. Drawing inspiration from the original highlighter released in 2017, it aims to give the skin a bright, radiant glow. This updated version for 2025 features a silky-soft texture and a buildable formula that allows for a shift from soft and ethereal to bold and striking. The shade 3 Strikes is a warm champagne.
**Kylie Cosmetics
King Kylie Highlighter Brush**
Don't overlook the complementary teal-tipped highlighter brush.
Kaitlyn McLintock serves as a Beauty Editor at Who What Wear. With 10 years of experience in the editorial field, she has previously contributed to other leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. She covers beauty and wellness topics extensively, with a particular passion for skincare content—whether it involves writing about innovative in-office treatments, exploring the benefits of specific ingredients, or testing the latest and greatest at-home skin devices. After living in both Los Angeles, California, and Austin, Texas, she
![Published
18 October 2025
The year was 2015. Bold, blocky "Instagram brows" were in vogue. Matte liquid lipsticks were ubiquitous, and powder highlighters were essential for a strobe-like makeup look. This was also the year Kylie Jenner introduced her beauty line, Kylie Cosmetics. Fast-forward to 2025, and Kylie Cosmetics has unveiled a limited-edition King Kylie collection to honor the brand's 10th anniversary. This collection pays tribute to "the evolution of [Jenner's] signature style" and alludes to a nickname, or alter ego, that Jenner popularized a decade earlier. True fans of the Kardashian-Jenner clan will recall this time; it was when Jenner explored various hair colors (most notably the Tumblr-favored teal) and embraced a darker, more edgy aesthetic. The collection aims to present a contemporary interpretation of beauty trends and products from 2015. It features an eyeshadow palette, four new shades of the viral Matte Lip Kit, three lip glosses, a powder highlighter, and a highlighter brush. Let's take a closer look at this limited-edition nostalgic collection.
The King Kylie Limited-Edition Collection
**Kylie Cosmetics
King Kylie Eyeshadow Palette**
The centerpiece of the collection is the King Kylie Eyeshadow Palette, designed with packaging reminiscent of California license plates. It firmly rejects the "clean girl" aesthetic, featuring 10 shimmery, multidimensional shades inspired by Jenner's past hair colors. While its color palette may reflect 2015 trends, the formulas are updated for 2025. The palette offers a blend of sheer and opaque finishes, each infused with light-reflecting pearls for a glossy, wet-look shine.
**Kylie Cosmetics
King Kylie Matte Lip Kit - A Decade**
No 10th anniversary collection would be complete without the brand's iconic product: the Matte Lip Kit. In 2015, these lip kits essentially broke the internet and gained immense popularity on Instagram for their long-lasting and affordable formulas, along with a direct-to-consumer sales approach. The first of the four new limited-edition shades is A Decade, a soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit - Kylie Jenner Lips**
The next shade is Kylie Jenner Lips, a warm-rose liquid lipstick accompanied by a deep-rose lip liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit in True Brown K**
Next up is True Brown K, inspired by the original shade from 2015. It consists of a chocolate-brown liquid lipstick along with a matching liner.
**Kylie Cosmetics
King Kylie Matte Lip Kit - Dead of Knight**
The final shade is Dead of Knight, also drawing from an original 2015 color. It is a true black.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - Like**
Inspired by the brand's first lip gloss, the new Supple Kiss Lip Glazes are available in three limited-edition shades. Each incorporates Bouncy-Wrap technology that combines emollients to envelop the lips in a soft, high-shine glaze while promising up to 12 hours of hydration. The first is a reworked version of the shade Like, a sheer peachy beige with gold shimmer.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - Literally**
The next shade is Literally, a warm brown that is also inspired by one of the brand's original colors.
**Kylie Cosmetics
King Kylie Supple Kiss Lip Glaze - She's Back**
This gorgeous sheer chrome finish is simply named She's Back.
**Kylie Cosmetics
King Kylie Loose Powder Highlighter - 3 Strikes**
One of the most nostalgic and defining products of the era is the King Kylie Loose Powder Highlighter. Drawing inspiration from the original highlighter released in 2017, it aims to give the skin a bright, radiant glow. This updated version for 2025 features a silky-soft texture and a buildable formula that allows for a shift from soft and ethereal to bold and striking. The shade 3 Strikes is a warm champagne.
**Kylie Cosmetics
King Kylie Highlighter Brush**
Don't overlook the complementary teal-tipped highlighter brush.
Kaitlyn McLintock serves as a Beauty Editor at Who What Wear. With 10 years of experience in the editorial field, she has previously contributed to other leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. She covers beauty and wellness topics extensively, with a particular passion for skincare content—whether it involves writing about innovative in-office treatments, exploring the benefits of specific ingredients, or testing the latest and greatest at-home skin devices. After living in both Los Angeles, California, and Austin, Texas, she](https://beautywave.us/thumbs/beautywave.us-700/48/d5/Hailey-Bieber-Padded-Her-Hips-for-Her-Riskiest-Red-Carpet-Look-to-DateSee-the-Pics.webp)
Kylie Jenner has just launched a nostalgic King Kylie Makeup Collection that transports us straight back to 2015.
Kylie Jenner has just launched a nostalgic King Kylie Makeup Collection that transports us straight back to 2015.