Published 18 October 2025 The year was 2015. Bold, blocky "Instagram brows" were in vogue. Matte liquid lipsticks were ubiquitous, and powder highlighters were essential for a strobe-like makeup look. This was also the year Kylie Jenner introduced her beauty line, Kylie Cosmetics. Fast-forward to 2025, and Kylie Cosmetics has unveiled a limited-edition King Kylie collection to honor the brand's 10th anniversary. This collection pays tribute to "the evolution of [Jenner's] signature style" and alludes to a nickname, or alter ego, that Jenner popularized a decade earlier. True fans of the Kardashian-Jenner clan will recall this time; it was when Jenner explored various hair colors (most notably the Tumblr-favored teal) and embraced a darker, more edgy aesthetic. The collection aims to present a contemporary interpretation of beauty trends and products from 2015. It features an eyeshadow palette, four new shades of the viral Matte Lip Kit, three lip glosses, a powder highlighter, and a highlighter brush. Let's take a closer look at this limited-edition nostalgic collection. The King Kylie Limited-Edition Collection Kylie Cosmetics King Kylie Eyeshadow Palette The centerpiece of the collection is the King Kylie Eyeshadow Palette, designed with packaging reminiscent of California license plates. It firmly rejects the "clean girl" aesthetic, featuring 10 shimmery, multidimensional shades inspired by Jenner's past hair colors. While its color palette may reflect 2015 trends, the formulas are updated for 2025. The palette offers a blend of sheer and opaque finishes, each infused with light-reflecting pearls for a glossy, wet-look shine. Kylie Cosmetics King Kylie Matte Lip Kit - A Decade No 10th anniversary collection would be complete without the brand's iconic product: the Matte Lip Kit. In 2015, these lip kits essentially broke the internet and gained immense popularity on Instagram for their long-lasting and affordable formulas, along with a direct-to-consumer sales approach. The first of the four new limited-edition shades is A Decade, a soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner. Kylie Cosmetics King Kylie Matte Lip Kit - Kylie Jenner Lips The next shade is Kylie Jenner Lips, a warm-rose liquid lipstick accompanied by a deep-rose lip liner. Kylie Cosmetics King Kylie Matte Lip Kit in True Brown K Next up is True Brown K, inspired by the original shade from 2015. It consists of a chocolate-brown liquid lipstick along with a matching liner. Kylie Cosmetics King Kylie Matte Lip Kit - Dead of Knight The final shade is Dead of Knight, also drawing from an original 2015 color. It is a true black. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - Like Inspired by the brand's first lip gloss, the new Supple Kiss Lip Glazes are available in three limited-edition shades. Each incorporates Bouncy-Wrap technology that combines emollients to envelop the lips in a soft, high-shine glaze while promising up to 12 hours of hydration. The first is a reworked version of the shade Like, a sheer peachy beige with gold shimmer. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - Literally The next shade is Literally, a warm brown that is also inspired by one of the brand's original colors. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - She's Back This gorgeous sheer chrome finish is simply named She's Back. Kylie Cosmetics King Kylie Loose Powder Highlighter - 3 Strikes One of the most nostalgic and defining products of the era is the King Kylie Loose Powder Highlighter. Drawing inspiration from the original highlighter released in 2017, it aims to give the skin a bright, radiant glow. This updated version for 2025 features a silky-soft texture and a buildable formula that allows for a shift from soft and ethereal to bold and striking. The shade 3 Strikes is a warm champagne. Kylie Cosmetics King Kylie Highlighter Brush Don't overlook the complementary teal-tipped highlighter brush. Kaitlyn McLintock serves as a Beauty Editor at Who What Wear. With 10 years of experience in the editorial field, she has previously contributed to other leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. She covers beauty and wellness topics extensively, with a particular passion for skincare content—whether it involves writing about innovative in-office treatments, exploring the benefits of specific ingredients, or testing the latest and greatest at-home skin devices. After living in both Los Angeles, California, and Austin, Texas, she

      Now in its fifth year, the Academy Museum Gala has rapidly established itself as one of the standout nights in the fashion world. The red carpet at the Los Angeles event—often referred to as the West Coast Met Gala—was once again filled with a diverse array of looks, featuring everything from innovative and elegant to extravagant and classic styles, and this year was no exception. While Hailey Bieber typically opts for sleek dresses at such events, on this occasion, she took a bold chance with a gown that had padded hips and a thigh-high slit. As expected, she effortlessly pulled it off, complementing her outfit with stunning jewelry from Tiffany & Co. “The Academy Museum Gala is a unique evening dedicated to uniting individuals who are passionate about promoting, advancing, and preserving cinema," remarked Academy Museum Director and President Amy Homma in a press release. "As we come together for the fifth time, we are thrilled to honor Penélope Cruz, Walter Salles, Bruce Springsteen, and Bowen Yang—storytellers whose impact extends into film and beyond." Scroll down to check out Hailey Bieber's latest ensemble.

      (Image credit: Getty Images) On Hailey Bieber: Tiffany & Co. earrings, bracelet, and ring

      (Image credit: Getty Images)

      (Image credit: Getty Images)

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Published 18 October 2025 The year was 2015. Bold, blocky "Instagram brows" were in vogue. Matte liquid lipsticks were ubiquitous, and powder highlighters were essential for a strobe-like makeup look. This was also the year Kylie Jenner introduced her beauty line, Kylie Cosmetics. Fast-forward to 2025, and Kylie Cosmetics has unveiled a limited-edition King Kylie collection to honor the brand's 10th anniversary. This collection pays tribute to "the evolution of [Jenner's] signature style" and alludes to a nickname, or alter ego, that Jenner popularized a decade earlier. True fans of the Kardashian-Jenner clan will recall this time; it was when Jenner explored various hair colors (most notably the Tumblr-favored teal) and embraced a darker, more edgy aesthetic. The collection aims to present a contemporary interpretation of beauty trends and products from 2015. It features an eyeshadow palette, four new shades of the viral Matte Lip Kit, three lip glosses, a powder highlighter, and a highlighter brush. Let's take a closer look at this limited-edition nostalgic collection. The King Kylie Limited-Edition Collection Kylie Cosmetics King Kylie Eyeshadow Palette The centerpiece of the collection is the King Kylie Eyeshadow Palette, designed with packaging reminiscent of California license plates. It firmly rejects the "clean girl" aesthetic, featuring 10 shimmery, multidimensional shades inspired by Jenner's past hair colors. While its color palette may reflect 2015 trends, the formulas are updated for 2025. The palette offers a blend of sheer and opaque finishes, each infused with light-reflecting pearls for a glossy, wet-look shine. Kylie Cosmetics King Kylie Matte Lip Kit - A Decade No 10th anniversary collection would be complete without the brand's iconic product: the Matte Lip Kit. In 2015, these lip kits essentially broke the internet and gained immense popularity on Instagram for their long-lasting and affordable formulas, along with a direct-to-consumer sales approach. The first of the four new limited-edition shades is A Decade, a soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner. Kylie Cosmetics King Kylie Matte Lip Kit - Kylie Jenner Lips The next shade is Kylie Jenner Lips, a warm-rose liquid lipstick accompanied by a deep-rose lip liner. Kylie Cosmetics King Kylie Matte Lip Kit in True Brown K Next up is True Brown K, inspired by the original shade from 2015. It consists of a chocolate-brown liquid lipstick along with a matching liner. Kylie Cosmetics King Kylie Matte Lip Kit - Dead of Knight The final shade is Dead of Knight, also drawing from an original 2015 color. It is a true black. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - Like Inspired by the brand's first lip gloss, the new Supple Kiss Lip Glazes are available in three limited-edition shades. Each incorporates Bouncy-Wrap technology that combines emollients to envelop the lips in a soft, high-shine glaze while promising up to 12 hours of hydration. The first is a reworked version of the shade Like, a sheer peachy beige with gold shimmer. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - Literally The next shade is Literally, a warm brown that is also inspired by one of the brand's original colors. Kylie Cosmetics King Kylie Supple Kiss Lip Glaze - She's Back This gorgeous sheer chrome finish is simply named She's Back. Kylie Cosmetics King Kylie Loose Powder Highlighter - 3 Strikes One of the most nostalgic and defining products of the era is the King Kylie Loose Powder Highlighter. Drawing inspiration from the original highlighter released in 2017, it aims to give the skin a bright, radiant glow. This updated version for 2025 features a silky-soft texture and a buildable formula that allows for a shift from soft and ethereal to bold and striking. The shade 3 Strikes is a warm champagne. Kylie Cosmetics King Kylie Highlighter Brush Don't overlook the complementary teal-tipped highlighter brush. Kaitlyn McLintock serves as a Beauty Editor at Who What Wear. With 10 years of experience in the editorial field, she has previously contributed to other leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. She covers beauty and wellness topics extensively, with a particular passion for skincare content—whether it involves writing about innovative in-office treatments, exploring the benefits of specific ingredients, or testing the latest and greatest at-home skin devices. After living in both Los Angeles, California, and Austin, Texas, she

She was present at the Academy Museum Gala in Los Angeles this evening.

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