Philipp Kirkorov released a music video created entirely using artificial intelligence.

      In honor of the 40th anniversary of Philipp Kirkorov’s career, the long-awaited premiere of a new music video for the song "Lonely, Tender" took place. This release became a kind of gift for the legendary artist’s fans.

      The video’s distinctive feature is that it was created entirely with the help of neural networks and modern technologies. The clip features both a contemplative, chthonic quality of the Russian hinterland that alludes to its indelible cultural heritage, and a scene that reflects the artist’s legendary fall. By the will of the almighty AI, Philipp is moved from a prestigious foreign car to a domestic make and simply drinks tea with cookies in the kitchen of a Khrushchyovka apartment—literally in his underwear. Such contrast reflects the artist’s sincerity and openness, making his image more accessible and familiar to viewers.

      The concept of the video, rich in allusions and references, emphasizes Philipp’s special relationship to his art and to his fans. In this work the artist’s tender and attentive attitude toward women is revealed through the figure of the girl—the video’s heroine—which helps viewers gain a new understanding of the singer’s inner world. Thus, "Lonely, Tender" is not merely contemporary video art, but the quintessence of the rich spectrum of the People’s Artist’s creativity.

      It should be recalled that Philipp Kirkorov surprised his fans by releasing the long-awaited song "Lonely, Tender"—a composition he had kept in his heart for almost 20 years. Asked about the reasons for such a long wait, the artist replied: "Some songs require time to become part of the listeners’ souls. This song is special—about feelings that many experience, about the pain of parting and inner longing. I am sure that now it will sound new to many."

      This release is not only a musical triumph of the People’s Artist’s work, but also a special message about the value of love, hope, and faith in better things even in the most difficult moments. Philipp poured a piece of his soul into every note and every frame of the video, while fully trusting artificial intelligence technologies. Thanks to this approach, "Lonely, Tender" has become one of the season’s most notable musical events, capable of touching listeners’ hearts with its warmth and sincerity. Video direction and production: Vadim Yumaev, Alexander Zharikov