DESIGNER: the runway as the grand stage — when fashion speaks louder than words

      That evening, under the spotlights and to the applause of the hall, fashion ceased to be an abstraction and turned into a living, breathing organism: so went the first Grand All‑Russian FASHION project DESIGNER — a project where creativity meets craftsmanship, and each collection commands attention like a conductor commands an orchestra.

      The show became not merely a presentation of dresses and accessories — it was a production in which costume told a story, the stylist spoke the language of image, and the music made every movement a complete phrase. The runway brought together established names as well as authors whose choices confirm that Russian fashion is alive, experimental, and unafraid of the luxury of details.

      Key shows:

      * Andrey Ponomarev — PONOMAREV brand — precision of tailoring and dramatic looks; a runway that will not let your gaze go.

      * NDOMBI STELLA — an anniversary capsule celebrating the 15th anniversary of Stella Ndombi: sequins, ultra‑fine cuts and evening lyricism in fabrics.

      * Mercedress (Anna Gudnicheva) — the evening elegance of a boutique atelier: chiffon, draping and femininity elevated to a manifesto.

      * FOKA.collection (Svetlana Foka) — the collection “DIVA”: theatricality, strength of character and contemporary aesthetics in a single gesture.

      Music, stars, stage energy

      The show was supported by performers whose acts were not background, but a full part of the direction:

      * Lyudmila Sokolova, Nikita Kunov, Anzhelika Agurbash and NATAN — their performances intensified the emotional message of the collections.

      * Nastya Kraynova added a note of retro glamour and stage charm.

      In the audience sparkled names: Ekaterina Shpitsa and Ruslan Panov, Stas Kostyushkin, NATAN, Archi, Filatov & Karas, DJ Katya Guseva, Nastya Kraynova, Anzhelika Agurbash, Margo from the group Strelki, Ksenia Mirson, Viktoria Sorokina, Nikita Kunov, Kristina Purpur, Tasha Belaya, Solntse.

      The team that made it all happen

      The project is the result of the coordinated work of professionals:

      — the incomparable and charismatic TV presenter, general producer of Russian Musicbox — Roman Mirov — the vibrant host of the DESIGNER show;

      * stylists TYaymi (Dmitry TYaymi, Yulia Arsenyeva, Lyubov Faskhutinova) — architects of the looks;

      * model agencies ElisLelyaModels and CASTA MODELS — guarantors of quality for the runway shows;

      — the seamless work of the Yarovit Hall venue team;

      — the brilliant stage director Elena Novikova;

      — show director — the team of Anastasia Schmidt.

      Partners and commercial ecosystem

      DESIGNER gathered around itself a range of premium and niche brands: from jewelry labels (Fresh jewelry) to aesthetic medicine clinics (Dr. Polino), from cosmetic leaders (Loshadinaya, INVIT, BESTELANI, KANS) to floral partners — the company “CVETOCHKI” (in particular — brand founder Ksenia SingaEvskaya) — gorgeous decor and bouquets; also an innovative product line from Tetralabi and natural drinks Chico Choco.

      Their participation became not advertising, but a natural part of the event’s visual language.

      The project received strong media presence: trade and national publications, TV channels and digital platforms (PUDRA, RU TV, NTV, MAGAZINE SMOOTH Lifestyle and others) promptly covered the presentations, interviews and backstage, amplifying the effect of a “live” event.

      “DESIGNER is not just a show, it’s an ecosystem where designers’ creative approaches, stylists’ professionalism and the energy of musical guests meet. We are glad the project became a platform for dialogue and new collaborations,” noted the organizers — Andrey Ponomarev and Anastasia Schmidt.

      The project closed to applause and the feeling that Russian fashion is capable not only of following trends but of creating its own. Special thanks to the partners, the styling teams, the models and everyone who helped make the show a stage for bold artistic decisions.