Fashion isn't about things; it's about the person.

      In the world of fashion, where trends replace one another at incredible speed, the expert eye that can see the person and their story behind bright clothes is especially valuable. We spoke with stylist Sofia Kogteva about inspiration, professional stereotypes, and which accents will define fashion in the coming seasons.

      — Sofia, what inspires you in your work?

      — My sources of inspiration are very varied. It’s visual art, painting, contemporary design that shape taste and a well‑trained eye. Of course I follow the global fashion weeks closely — they’re a real “call of the masters.” But it’s just as important to turn to fashion history, because only by understanding the past can you feel the present and anticipate the future.

      — What stereotypes about the stylist profession do you encounter most often?

      — Many people think it’s easy: “picked a dress — and you’re done.” But in reality a stylist’s work requires knowledge, a subtle vision, and the ability to be a psychologist. It’s important not only to choose a beautiful look, but to reveal the client’s individuality and make them feel confident. It’s a huge, multifaceted job.

      — Which part of the process gives you the most pleasure?

      — Honestly? The whole process. From the consultation and concept search to the final shoot. I enjoy shopping and creating a styling, but the strongest feeling is when you see a happy client or striking photos and realize: this is your creation.

      — Where do you start when working on a look?

      — With the first meeting. The consultation is a key stage when I try to understand the client’s goals, character, wishes, and lifestyle. It’s very important to catch the individuality, otherwise it’s impossible to create a harmonious look.

      — What’s harder — selecting clothes or helping a person feel confident?

      — I think they’re interconnected. Clothes themselves are fabric and form. But when they become a reflection of the person, confidence appears. My job is to unite these two aspects.

      — What mistakes do people most often make when choosing clothes?

      — The most common mistake is impulse buying. “Oh, it’s pretty!” — and the item ends up in the wardrobe. But without considering body shape, coloring, and style such purchases rarely work. That’s why a stylist helps build a system where every piece works for the overall look.

      — Is it possible to quickly refresh a wardrobe without big expenses?

      — Of course! The secret is accessories. A bold scarf, a brooch, a mini bag, bright gloves or socks can liven up even a basic outfit. Sometimes a single detail sets the mood for the whole look.

      — Which trends this fall will you highlight as key?

      — Fall 2025 will be rich and expressive. At the forefront is fur — everywhere, from coats to accessory details. The second hero is velvet; it has returned to everyday looks. Then — statement prints: polka dots and snake patterns in new interpretations. Wide belts from the 2000s are coming back, and of course the play of silhouettes continues — combining oversize with a cinched waist.

      — Which trend surprised you most?

      — Fringe! There’s so much of it, it literally enlivens looks. I think this is a trend that will stay for a long time.

      — And what, in your opinion, will remain fashionable in spring 2026?

      — Spring promises to be bold: voluminous windbreakers paired with elegant skirts, leather flip‑flops with fur, the integration of underwear into urban outfits. It’s a game on the edge between elegance and provocation.

      — Finally: your main advice to readers?

      — Remember: fashion is not about things, it’s about the person. Clothing should help you feel like yourself — confident, harmonious, beautiful.