DAVLETSHINA_PRO × SOFI. Affordable luxury for a new generation

      DAVLETSHINA_PRO is a professional trichology brand that grew out of salon expertise and became a symbol of considered minimalism in care. The new SOFI line continues this philosophy: premium body formulas focused on efficacy, skin comfort, and the aesthetic pleasure of each use.

      The products are built on modern emollients, gentle cleansing agents, and actives that support the skin’s hydrolipid balance. Textures are light, tactilely “luxurious,” absorb quickly, and leave the skin feeling cared-for and smooth without being weighed down. In terms of formulation quality, SOFI easily compares to high-end care, while remaining financially accessible for a daily ritual rather than only for “special occasions.”

      Packaging receives special attention. Minimalist bottles without visual noise, well-proportioned sizes, and recyclable materials: SOFI fits discreetly into the bathroom space without creating unnecessary visual or environmental footprint. It’s a premium that respects not only the skin but also the environment.

      A special chapter of the collection is the scent. A unique niche perfumery accord was created for SOFI: clean, subtle, with a soft sillage that doesn’t compete with your perfume but delicately enhances your presence. It’s not a “cosmetic smell” but a considered composition developed by a perfumer specifically for the brand—recognizable but not intrusive, with that very sense of a “personal signature.”

      SOFI by DAVLETSHINA_PRO is a new format of personal luxury: professional formulas, an eco-conscious aesthetic, and a niche aromatic voice accessible to anyone who values conscious care.