This brand is transforming golf apparel into the coolest it has ever been.

      Welcome to Second Life, a podcast that highlights accomplished individuals who have successfully transitioned in their careers and bravely navigated change. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode connects you with pioneering figures in their respective fields. Be sure to subscribe to Second Life on Apple Podcasts, Spotify, or wherever you listen to podcasts to remain updated.

      It's clear that the worlds of fashion and sports have become increasingly linked in recent years, especially with major sporting events like F1 and style icons such as Paige Lorenze making the sidelines as captivating as the games themselves. In golf, Erica Malbon is achieving similar success. Together with her husband Stephen, Malbon co-founded the golfwear and lifestyle brand Malbon Golf in 2017, driven by a straightforward yet daring goal: to infuse the sport with a youthful, inclusive, and undeniably cool vibe.

      The couple aimed to transform their mutual passion for golf into something grander while revitalizing the somewhat stale golf fashion scene. Malbon Golf launched with a refreshing authenticity and a bold character, combining technical performance with what professional golfers truly desire, all wrapped in effortless street style that captures attention off the fairway. Almost instantly, Malbon earned the label of "the Supreme of golf," attracting endorsements from celebrities like Justin Bieber, Travis Scott, and numerous athletes eager to get involved.

      What distinguishes Malbon is her knack for seamlessly navigating both creative and operational aspects. While Stephen often spearheads the men's line, she has recently taken a prominent role in the design process with Malbon’s inaugural dedicated women’s collection—featuring elevated basics, playful prints, and styles that resonate with the modern female golfer without compromising on fashion. This year, Malbon also launched its second collaboration with Jimmy Choo, further merging the realms of fashion and sport.

      Currently, Malbon is swiftly expanding with flagship stores across the U.S. and locations in Seoul, Shanghai, and Manila, establishing itself as a global lifestyle brand that is attracting a new generation of golfers. However, before Malbon redefined golf fashion, she made her initial mark by co-founding The NOW, a highly successful massage boutique chain that made "luxury wellness" accessible and design-oriented. Building The NOW from scratch equipped her with the essential skills for creating a desirable brand, from perfecting the visual appeal to enhancing customer experiences.

      Tune into the latest episode of Second Life to discover how Malbon was able to create a contemporary lifestyle brand centered around a traditional sport. And continue scrolling to shop some of our favorite Malbon items.