The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025.

The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025.

      For beauty enthusiasts, few experiences compare to witnessing the glam moments of favorite celebrities from behind the scenes. Put on your Artist Pass as we guide you into the backstage realm of beauty looks etched in our memories by our beloved tastemakers and the talented artists they rely on. Inside, you'll discover their exclusive product secrets, unique insider techniques, and thoughts on trending beauty moments in pop culture. Certain beauty phenomena are so ingrained in pop culture that they ignite entire trends—recently, Sabrina Carpenter’s softly blushing cheeks and Hailey Bieber’s “glazed donut skin” have sparked the blush blindness and glass skin trends. Shoppers swiftly embraced these microtrends, trading in their bronzers for “boyfriend blush” and switching from matte to dewy cosmetics. The influence of TikTok on the beauty cycle has propelled us into uncharted territories, where what’s "in" shifts unpredictably, and popular bob hairstyles are rehashed hourly for virality. Industry leaders often maintain relevance in this crowded market by drawing inspiration from the past—and this is where Carolina Gonzalez comes into play.

      If her name doesn’t immediately sound familiar, her impressive roster of iconic clients and their trend-defining looks certainly will. She has crafted Carpenter’s signature Old Hollywood-inspired makeup and Gigi Hadid’s pinup-style glam. Based in New York, Gonzalez frequently looks to past trends while setting future ones. “Everyone is selecting their own era, but ... there’s a movement towards vintage glamour,” Gonzalez discusses with senior beauty editor Jamie Schneider during a one-on-one makeup session. Following that, Gonzalez takes Who What Wear through a makeup routine featuring a dreamy, 1970s-inspired look that draws from the iconic styles of past pop culture figures, resulting in a creation that feels both nostalgic and refreshingly new.

      Stevie Nicks, Cher, Diana Ross, and Sharon Tate are just some of the glamorous figures influencing today’s stars (and their makeup artists). While we might associate these celebrities with their glamorous careers, many contemporary beauty trends can be traced back to these '70s icons, such as long, spiky lashes, high-shine lips, and bold eyeliner. Although traditional bell sleeves and flared jeans may seem outdated today, Gonzalez demonstrates that groovy glam remains timeless with this easy-to-recreate day-to-night makeup look.

      **Dreamy '70s Day Look**

      *Day Look | Who What Wear - YouTube*

      1. **Minimal Skin Fixes**

      There's something about '70s makeup that exudes summer charm,” remarks Schneider as Gonzalez prepares her brush with Armani’s Luminous Silk Foundation. “Absolutely—it’s that glow and satin finish,” Gonzalez agrees, applying a light layer of the beloved foundation to Schneider’s face while careful not to hide the skin’s natural radiance. The same principle applies to concealer: use it sparingly where needed—often just under the eyes—and opt for a gentle touch. It’s preferable to layer lightly than to apply one heavy layer. For better control, Gonzalez suggests using a fingertip to blend the formula onto your skin.

      2. **Contour (With Lipstick)**

      Focusing on enhancing natural features rather than reshaping them, Gonzalez subtly defines the lips with matte lipstick, achieving that “early ’70s Stevie Nicks vibe.” There’s no harsh lip liner here—just a smooth application! Combining two shades of the Armani Beauty Lip Power Long Lasting Lipstick, one soft nude (shade 117, Graceful) and a deep brown berry (shade 207, Dark Mauve), she utilizes a soft smudging brush for a lovely Stevie-inspired lip that looks full and diffused.

      3. **Mix Your Blush**

      One signature of Gonzalez's looks (and possibly one particular blonde starlet’s?) is rosy, full cheeks. She uses two shades of Armani Beauty’s Luminous Silk Cheek Tint Blush—Cosmic Pink and Rosy Pink—to create a delightfully retro hue, daisily applying it to Schneider's cheeks. “In the '80s, blush was vibrant and angular, while the '70s favored a softer blend,” the MUA notes, applying blush to the cheekbones and temples. Typically, Gonzalez favors luminous formulas for all complexion products, including blush.

      4. **Dress the Eyes**

      Gonzalez’s light, ethereal eye look hinges on softly contouring the eyelids with liquid eyeshadows, specifically Armani Beauty’s Eye Tints. She recommends using a brush for the best results, although fingers work too—start light and gradually build up for a smooth finish. Gonzalez considers this liquid eyeshadow a great “neutralizer,” helping to mask any redness, pigmentation, or prominent veins around the eyes.

      5. **Layer Those Lashes**

      Long, spiky lashes are a hallmark of Diana Ross, Cher, and Sharon Tate, and while many achieve this with falsies, you can create the look in your everyday routine using Armani Beauty’s Vertigo

The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025. The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025.

Other articles

Style insiders are aware that these six summer accessory trends can elevate simple outfits to a more elegant level. Style insiders are aware that these six summer accessory trends can elevate simple outfits to a more elegant level. Come on and let the happiness start. I've learned the hard way that I should never go on vacation without including this essential shoe style in my packing. I've learned the hard way that I should never go on vacation without including this essential shoe style in my packing. A stylish summer is on the horizon. Declaring It: In Just a Month, This Cropped Pants and T-Shirt Ensemble Will Be Worn by Everyone. Declaring It: In Just a Month, This Cropped Pants and T-Shirt Ensemble Will Be Worn by Everyone. Jennifer Lawrence's newest laid-back summer outfit is quite clever for a particular reason. Check out and shop this new fashion trend here. This is the most approachable way to embrace the sheer clothing trend. This is the most approachable way to embrace the sheer clothing trend. Jennifer Lawrence discovered the simplest and most stylish way to style sheer pants. Check out her look and shop it here. I Initially Thought Pairing These Shoes with Shorts Was Embarrassing—But It Turns Out This Combo Is the Height of 2025 Fashion. I Initially Thought Pairing These Shoes with Shorts Was Embarrassing—But It Turns Out This Combo Is the Height of 2025 Fashion. An apology is necessary. What to Wear and What to Avoid at Every Major Sporting Event What to Wear and What to Avoid at Every Major Sporting Event Whether you're sitting courtside at a Liberty game, in Taylor Swift's suite to see the Chiefs compete, or, you know, in a regular seat like everyone else.

The doe-eyed makeup style from the '70s has always remained in vogue, but a celebrity makeup artist has shown us how to elevate it for 2025.

Awesome, baby.