My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to.

My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to.

      As a girl who loved writing and was enamored with magazines during the early 2000s, my ultimate dream was to be a beauty editor. I'm fully aware of how fortunate I am to have achieved the career I always wanted, and I genuinely adore every aspect of my job. However, I must admit… It might sound odd, but I miss the casual shopping trips that initially sparked my passion for beauty. Nowadays, I receive so many fantastic products directly at my home for testing (I know—what a tough life!) that I rarely find a reason to visit my go-to store, like Ulta, unless I'm shopping for gifts or desperately need to restock a particular item. Whenever I do wander through the aisles of an Ulta, I feel like a 15-year-old again and lose all self-control over my shopping basket. It’s uncommon for me to leave the store under $250, and my latest trip, which included 12 products, resulted in a $272 charge on my credit card. Although an average of about $23 per product isn't terrible, right? Nevertheless, this recent haul was simply too amazing and worthy of sharing. Keep reading to discover which products I'd suggest adding to your Ulta cart!

      **NYX Professional Makeup**

      **The Brow Glue Crazy Lift**

      What can I say? BeautyTok got me with this one! Throughout my years of doing makeup, I've never once used brow gel, but this clear 24-hour-hold formula from NYX has finally changed that. Many brow gels claim to provide a laminating effect, but I’ve never had success until now. This one lifts, flattens, and practically adheres my brows to my skin (in a good way) without any flakes or mess. I'm obsessed, and it even holds up through killer workouts.

      **Real Techniques**

      **Bubble Blending Multipurpose Makeup Brush**

      This $12 brush excels at everything better than its pricier alternatives. I've seen celebrity makeup artists praise its blending abilities, while its ultra-soft texture and rounded bubble shape make it easy to reach tricky spots like under the eyes and around the nose.

      **Color Wow**

      **Dream Coat Supernatural Spray**

      There is no superior formula for achieving ultra-smooth, hydrated, and glossy hair. I had to grab a mini version since I refuse to travel without it—this is my secret to guaranteed great hair days.

      **Saltair**

      **Body Wash in Salt Water Vanilla**

      I'm so in love with this Salt Water Vanilla body wash from Saltair. The scent is divine, it lathers wonderfully, and it never leaves my skin feeling dry, tight, or itchy after a shower. I also plan to repurchase the matching body oil the moment I run out.

      **Morphe**

      **ChromaPlus 6-Pan Eyeshadow Palette in Outer Spice**

      I rarely use eyeshadow, but when I spotted Morphe's ChromaPlus palettes, I had to get one. The online images don’t do it justice. Just wait until you see this in person.

      **BYOMA**

      **Hydrating Milky Toner**

      There’s a widely popular milky toner that gets all the attention and buzz. Sure, it's good, but this one is better and more budget-friendly. It’s also excellent for prepping the skin before makeup application!

      **L'Oréal**

      **True Match Lumi Glotion Natural Glow Bronzing Enhancer**

      I refer to this as my $18 trick for perfect skin. It smooths, hydrates, bronzes, and imparts the ideal glow to the face. As a versatile multitasker, you can use it on its own, as a primer, or mixed into your makeup or applied on top as a highlighter. This is another beloved product among makeup artists—check here for proof!

      **Kenra Professional**

      **Volume Spray 25**

      Salon-level blowout in a bottle. I’ve spent the past year pondering why my hair looks and lasts so much better when styled by my hairdresser compared to when I do it myself. I use nearly all the same products she does at the salon and have perfected her technique for beachy waves. The missing element was this finishing spray. It’s the one product she uses that I didn’t, so I made sure to change that. It delivers shine, hold, volume, and 72-hour humidity resistance.

      **Lemme**

      **Sleep: Sleep Tight Gummies**

      I struggle with sleep, and these gummies from Lemme have really helped. The berry flavor is delightful without any strange aftertaste, and the blend of melatonin, magnesium, and botanicals ensures I sleep soundly.

      **'Ôrəbella**

      **Eternal Roots Parfum Travel Spray**

      I’m absolutely smitten with the new 'Ôrəbella fragrance, Eternal Roots, that I had to get the travel size. The brand describes it as a "woody, fruity" scent, which is spot on. It’s lush

My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to. My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to.

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My toxic trait is spending $250 every time I step into an Ulta—12 products I just can't say no to.

Erin Jahns, the beauty director of Who What Wear, reveals her essential beauty products that she enjoys purchasing at Ulta. Click here for her trusted suggestions.