We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands.

We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands.

      As a fashion editor, there are numerous fashion brands that catch my attention, with fresh ones popping up regularly. While I enjoy diversifying my wardrobe, there are some reliable brands that I tend to buy from more frequently. It’s not strictly by design; my favorite brands align with my aesthetic and lifestyle. Since I do 99% of my shopping online instead of in physical stores, I’ve learned which brands suit me best and what sizes to order, minimizing the need for returns. As we enter the second half of 2025, I've noticed recurring themes in the items I've added to my wardrobe this year, particularly regarding the brands I lean towards. Frankly, none of the brands I'm about to highlight will shock you. All eleven are extremely popular, and rightfully so, as they consistently deliver stylish and practical versions of the latest trends and essential pieces that I find myself wanting to wear every day.

      Without further delay, here are my eleven preferred brands for my personal wardrobe in 2025, along with my current favorite items from each.

      ### Dôen

      Like many fashionable celebrities, I am a big fan of Dôen's romantic pieces. While its beautiful dresses and blouses are often the first things that come to mind, don't overlook its elevated basics that you can enjoy for years to come.

      - **Hardy Top in Deep Crimson**

      I had my eye on the Hardy Top in this shade last year, so I'm excited it's back in stock.

      - **Elowette Skirt in Noir Fleurs D'anemone**

      Pair it with a T-shirt and kitten heels.

      - **Pascual Jacket in Willow Bark**

      The Pascual remains a staple item from Dôen, and for good reason.

      ### Posse

      If you spotted me out and about this year, chances are I was wearing something from Posse. The brand's quality and meticulous attention to detail stand out, and even its trendier pieces are crafted in a classic style, making it easy for me to justify spending on Posse items.

      - **Marilyn Shorts in Limoncello**

      I apologize if these are sold out by the time you want to grab them.

      - **Alice Polka-Dot Linen Minidress**

      I already own this in solid black and white, but I'm still tempted to add this one to my collection.

      - **Thea Vest in Steel Blue**

      ### Reformation

      I've been a consistent customer at Reformation for over a decade, which speaks to the brand's quality. It releases new arrivals bi-weekly, and I often find multiple pieces I want with each release. Its basics are just as desirable as its standout dresses, which is saying something.

      - **Fern Satin Shorts in Black**

      I’ve already ordered them in two colors.

      - **Azure Dress in Gwendoline**

      I’ve identified my next summer-to-fall purchase.

      - **Inez Ballet Flats in Roccia Snake**

      I’m drawn to the trendy snakeskin footwear.

      ### Agolde

      I doubt I could name another denim brand with such a well-rounded mix of classic and trendy styles. It’s common for me to order my favorite Agolde styles in various washes, which reflects my loyalty. Don’t overlook the brand’s elevated basics either.

      - **Valen Jeans in Essence**

      I own four pairs of Valen jeans—need I say more?

      - **Lydia Jacket in Khaki**

      This jacket can elevate virtually any outfit.

      - **Ren High Waist Ankle Wide Leg Jeans in Ceramic Dark Old Rose**

      Tan denim is definitely a trend for fall 2025—just a heads-up.

      ### J.Crew

      This shouldn't surprise anyone—who doesn’t appreciate J.Crew these days? My cart is nearly always filled with at least ten items. The slip skirts and sweaters are my staples.

      - **Lace-Trim Slip Skirt in Matte Textured Satin in Regatta Blue**

      This will unquestionably be my next purchase from J.Crew.

      - **Featherweight Cashmere Shrunken Cardigan in Leopard Print**

      I own many cardigans, but a leopard print one is notably absent, which is about to change.

      - **Barn Jacket in Waxed Canvas**

      I plan to channel a British countryside vibe with this jacket.

      ### Staud

      Since Staud's inception, I have cherished the pieces I own from the brand. Every type of item they produce (and there are many) is exceptional, which is why it has maintained its popularity for the past decade.

      - **Gus Relaxed Jeans Vintage Wash**

      Staud just launched denim, and I'm eagerly awaiting fall jeans season.

      - **Demy Shoulder Bag Rivets**

      A very wearable take on the studded bag trend.

      ### Levi's

      I’m continually surprised by how reasonably priced Levi's is. It’s a universally adored brand that epitomizes cool and classic.

      - **501 Original

We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands. We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands.

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We’re more than halfway through 2025, and 90% of my purchases to date have been from these 11 brands.

With a highly competitive market filled with numerous brands, selecting the right one can be daunting. Here are the brands that our senior fashion editor has purchased the most in 2025.