If you read fashion Substacks, you clearly have refined taste—here are the 14 best ones to subscribe to.
From the polished pages of magazines to the Røde mini mic-wielding commentators on TikTok, there is no shortage of platforms delivering fashion updates. Yet, in a landscape where short-form content can lead to burnout, the extensive posts of the top fashion Substacks are emerging as the most culturally significant. Initially created as a response to traditional media and as a channel for independent thought and critique, Substack has evolved into a communal space where anyone can share their views. Acting as a digital newsstand, it offers op-eds on various topics, from which designer is currently favored in the ongoing cycle of creative directors to curated selections of stylish items. But how did a newsletter that lands in your inbox become synonymous with luxury? Simply put, the most effective fashion Substacks enhance the news cycle rather than attempting to replace it entirely.
Instead of taking the place of traditional media outlets, this segment of the internet serves as a platform for creators to share carefully curated insights on specialized topics, discuss issues that escape standard search terms, and provide access to industry events and runway shows without the need to appeal to advertisers. There are many ways to stay updated on what’s happening, but there's a certain charm in doing so while seated at your laptop in your favorite independent café with a morning coffee. (Perhaps accompanied by Olivia Dean's music playing softly, should the owner have good taste.) The best fashion Substacks invite readers to slow their consumption both in terms of media intake and the deliberate recommendations shared by the authors. From the wishlists of local insiders to incisive critiques from those in-the-know, here are 13 essential fashion Substacks to follow, handpicked by a knowledgeable fashion editor.
1. **The Cereal Aisle**
By: Leandra Cohen
Style Notes: Leandra Cohen is a content creator and writer adept at marrying her knowledge of HTML with high fashion. One of the early success stories in fashion blogging, she has spent years online, mastering the art of condensing style discussions into digestible content. Most of her work revolves around helping readers choose outfits and styles, but it’s her talent for transforming basic wardrobe staples into highly desirable and distinct outfits by juxtaposing them with unexpected pieces that sets her apart. Her outfit photos alone justify the wrist strain from endlessly scrolling through her visually appealing page. [Subscribe to The Cereal Aisle here.]
2. **Remotely**
By: Lucy Williams
Style Notes: Lucy Williams from the UK is well-known for her recommendations. Viewers of her influencer and writer content often inundate her with inquiries on everything from her favorite dress brands for summer holidays in Greece (Faithfull The Brand) to the exact paint color of her blue-stained West London walls (an archival shade from Farrow & Ball called 'Yonder'). Remotely serves as an elegant repository for these tips, encompassing her monthly favorites, musings on interior design, and items that have piqued her interest. [Subscribe to Remotely here.]
3. **Magasin**
By: Laura Reilly
Style Notes: Laura Reilly, a London-born, New York-based writer and editor with contributions to publications like InStyle, has encapsulated the essence of an old-school market editor into her Substack, Magasin. The concept is straightforward—gather every launch or sales insight of interest to style-savvy individuals. Of course, this requires someone with great taste to collate such information. She adds context with personal insight, wardrobe diaries from fashion month, and straightforward copy that effectively communicates why a certain find, collaboration, or anticipated item is worthwhile. [Subscribe to Magasin here.]
4. **Cyclical**
By: Mandy Lee (aka @oldloserinbrooklyn)
Style Notes: If you’ve seen @oldloserinbrooklyn on social media, you’re likely familiar with Brooklyn-based creator Mandy Lee. In an era where many claim to be trend forecasters without proper authority, Lee distinguishes herself by analyzing fashion data to provide real insights into what’s “in” and “out.” Her takes are unique; she avoids rehashing what’s already been said on other platforms. This year, her predictions—like Little Edie emerging as the new Jane Birkin and the rise of “ugly shoes”—have proven to be spot-on, making her insights invaluable. [Subscribe to Cyclical here.]
5. **Brain Matter**
By: Gabriella Karefa-Johnson
Style Notes: Gabriella Karefa-Johnson, a stylist and former global contributing fashion editor at Vogue, offers a more personal glance into her creative process through her Substack. Aptly named Brain Matter, her posts provide, in her words, a “front-row seat into the deepest corners of my brain, raw, unfiltered, and sometimes unhinged.” As a solo venture, she shares everything from intimate voice memos and PR-free show notes to the
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If you read fashion Substacks, you clearly have refined taste—here are the 14 best ones to subscribe to.
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