The Core of an Internet Boyfriend: The Essential Beauty Items Likely Found in Our Favorite Celebrities' Bags

      What truly defines an internet boyfriend? This is the question I pondered on an ordinary Tuesday after chatting with Erin Jahns, the beauty director of Who What Wear. We delved into the impact that figures like Jacob Elordi, Michael B. Jordan, and Pedro Pascal have on the online community. Clearly, their success stems from undeniable creative talent, as they are esteemed actors, musicians, and entertainers for a reason. They also have a charismatic presence, and I would argue that an element of mystery, along with a distinctive and well-honed fashion sense, plays a role too. All these factors add to the unique appeal of an internet boyfriend. However, as beauty editors rather than psychologists, we won't be deciphering the minds of our beloved internet boyfriends anytime soon. Yet, we can take a practical, almost anthropological approach by examining the beauty and grooming items they carry in their designer bags. Bear with me—it's my belief that we can glean a lot about someone from their beauty regimen.

      After formulating my theory, I did what any diligent beauty editor would do: I asked my colleagues to name their top A-list actors and performers. With their help, I managed to refine the list down to seven celebrities who epitomize the internet boyfriend archetype. It was a tough task, but we succeeded. From there, I dedicated myself to thorough research. Weeks later, I'm thrilled to present a compilation of every internet boyfriend-approved beauty product I could uncover, alongside a few educated guesses. Enjoy!

      Jacob Elordi was an obvious inclusion on this list from the beginning. Indeed, nearly everyone on the Who What Wear beauty team selected him as one of their top seven internet boyfriends (myself included). He was a clear choice; he's been the focal point of fan accounts and detailed articles since his portrayal of Noah Flynn in Netflix's The Kissing Booth. Following his roles in Euphoria and Saltburn, he officially earned the title of internet boyfriend.

      Renowned for his effortlessly stylish, vintage-inspired looks and a remarkable collection of designer bags, one of his apparent favorites is the Bottega Veneta Padded Cassette Bag, which he's been seen with multiple times. Now, onto the sought-after details—his preferred grooming and beauty products. Hairstylist Amy Komorowski provided insight in an interview with GQ, sharing the products she uses to achieve Elordi's signature tousled effect, including the editor-favorite Roz Milk Hair Serum ($52) and the classic Bumble & Bumble Surf Spray ($35). The former is a hydrating leave-in treatment, while the latter is a salt spray designed to enhance hair texture. Additionally, in an interview with NewBeauty, she noted that her "clients," like Jacob Elordi and Austin Butler, enjoy La Mer's iconic Lip Balm ($80).

      Moreover, hairstylist and makeup artist Shannon JJ Williams gave more details about Elordi's grooming regimen on social media, showcasing the products he uses to prepare for magazine shoots. He reportedly likes Ole Henriksen's Truth Serum ($56) and Peter Thomas Roth's Cucumber De-Tox Hydra-Gel Eye Patches ($28).

      What more can I say about Pedro Pascal that hasn't been expressed already? The Chilean American actor has kept audiences engaged with his humorous interviews and bold fashion choices. (Can we forget the Calvin Klein muscle tee he donned at the Cannes Film Festival photo call or the Saint Laurent thigh-high boots worn during The Last of Us promotions?) At the Cannes Film Festival, he was seen carrying the Bottega Veneta Andiamo Messenger Bag—an ideal travel companion!

      According to Business Insider, celebrity hairstylist Coco Ullrich prepares Pascal's skin with La Mer products prior to public appearances. (As a fan, it feels appropriate that he might have such a luxurious skincare routine; just look at that complexion.) Notable products include La Mer's Moisturizing Soft Cream ($100), The Concentrate Serum ($225), and the Eye Concentrate Cream ($275), all enriched with the brand’s proprietary Miracle Broth, which hydrates and revitalizes. Ullrich also mentioned the Solawave Wand, a four-in-one skincare device aimed at fine lines and dark circles. To maintain his signature wavy hair, Ullrich reportedly uses Bumble & Bumble's Semisumo Hi-Shine Pomade ($37).

      ASAP Rocky represents one-half of a premier celebrity power couple (hello, Rihanna). I was eager to discover what beauty and grooming items he utilizes as a busy husband, father, performer, and style aficionado. After extensive research, I discovered he prefers to keep his secrets under wraps. In an interview with The Sunday Times, he mentioned, "I've got to keep a couple of those a secret." Nonetheless, he did reveal that his favored products are either A) Gucci Beauty or B) Fenty Skin.

      From my findings, I managed to identify two fragrances he wears, a lip balm he enjoys, and a reasonable guess. He