These are, without a doubt, the 13 top makeup products available today.

These are, without a doubt, the 13 top makeup products available today.

      Welcome to Who What Wear UK's Next in Beauty Awards 2025, where we recognize and honor the finest products in beauty—from revolutionary industry pioneers to the timeless classics that continue to be essentials in our bathrooms and makeup bags. To identify the deserving winners, we gathered a distinguished panel of industry experts, discerning editors, and knowledgeable influencers, all of whom rigorously tested each product. Our judges documented their experiences, allowing you to witness the winners in action along with crucial before-and-after results. After extensive testing, swatching, and reviews, the winners have been revealed. Join us in celebrating the top makeup products of 2025.

      When it comes to makeup removal, nothing performed as gently as Curel's Intensive Moisture Care Hydrating Makeup Cleanser. Its milky consistency left our judges' skin feeling clean and comfortable. "The Curél Intensive Moisture Care Hydrating Makeup Cleanser is a product I truly use and adore," says global makeup artist Zakiyah Shani. "I'm already a big fan of Curél skincare, and this cleanser has been one of my favorites for quite some time. It effectively removes makeup while keeping the skin feeling clean, hydrated, and moisturized. It’s user-friendly for daily or on-the-go use, and I like applying it to clients before makeup application. I highly recommend it."

      Shop the Winner:

      Curél

      Hydrating Makeup Cleanser

      In terms of base products, inclusivity and diversity in shade ranges are essential. Our judges were impressed by the broad spectrum of shades offered by Beauty of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++, praising its lightweight formula and SPF benefits. "I absolutely love this product," states makeup artist, hair stylist, and content creator Mira Parmar. "It's lightweight with a matte finish and serves as a great option with SPF. The price is very accessible, and it sits beautifully under makeup, blending effortlessly. The colors have great versatility," she notes. "I'm a big fan of this," adds beauty director Shannon Lawlor. "It has a wonderfully silky texture and can replace a daily base product while providing excellent coverage."

      Shop the Winner:

      Beauty of Joseon

      Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++

      Our judges encounter countless bronzers each year, but none quite match Chanel Les Beiges Healthy Glow Bronzing Cream. With its signature texture and natural-looking glow, its formula stands out. "This has quickly become my go-to bronzer," remarks celebrity makeup artist Min Sandhu. "It blends flawlessly into the skin, with a unique texture that’s lightweight and almost has a pressed-mousse feel. It’s easy to blend and smells divine," she shares. "This cream bronzer reigns supreme over others," adds Lawlor. "While dupes may come and go, nothing can replicate the buttery, seamless, and naturally radiant formula of Les Beiges. It truly stands alone."

      Shop the Winner:

      CHANEL

      Les Beiges Healthy Glow Bronzing Cream

      Finishing products can significantly enhance our makeup, yet they are often overlooked. Judges fell in love with the Delilah Wake Up Radiant Hydrating Skin & Make-Up Mist, which became a go-to for prepping, finishing, and refreshing their makeup throughout the day. "My clients adore this product as much as I do," shares beauty educator Aarti Pal. "It’s exceptional and delivers a beautiful, luxurious finish," she remarks. "This mist is delightful," states acting deputy editor Rebecca Rhys-Evans. "I was initially skeptical about face mists, but after putting it in my handbag, I found myself reaching for it multiple times. It helped keep my makeup intact during warmer days and has a refreshing, light, floral yet feminine scent."

      Shop the Winner:

      Delilah

      Wake Up Radiant Hydrating Skin & Make-Up Mist

      With new lip balms launching almost every week, it takes something extraordinary to differentiate itself. Dior's Dior Addict Lip Glow Butter achieved just that, boasting desirable packaging (complete with a charm) and an unparalleled, buttery formula that hydrates lips while adding a hint of color. "It features a lovely formula with a smooth finish. It's not sticky and offers a slight plumping effect, which looks great on the lips," comments Ruby Hammer MBE, global artist and brand founder. "I adore this lip balm," says beauty editor Eleanor Vousden. "Let's discuss the packaging—the Dior charm makes it incredibly desirable and collectible—truly an 'It' lip balm. The buttery texture is fantastic on the lips, providing a hydrating feel, perfect for daily use."

      Shop the Winner:

      Dior

      Dior Addict Lip Glow Butter

      When we discovered that Dolce & Gabbana's Cheek&Eyes Match Lasting Blush and Eyeshadow Powder could be used on both the eyes and cheeks, we were instantly intrigued. The chic colors function

These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today. These are, without a doubt, the 13 top makeup products available today.

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These are, without a doubt, the 13 top makeup products available today.

The champions of our cosmetic pouches.