Without a doubt, these are the 13 top makeup products available.

Without a doubt, these are the 13 top makeup products available.

      Welcome to the Who What Wear UK's Next in Beauty Awards 2025. Here, we honor and celebrate the finest in beauty, from groundbreaking industry pioneers to the reliable classics that continue to be essentials in our bathroom cabinets and makeup bags. To identify the deserving winners, we enlisted a distinguished panel of industry experts, discerning editors, and knowledgeable influencers, who rigorously tested each product. Our judges documented their experiences and shared their findings on every item they tried, allowing you to see all the winners in action, along with the crucial before-and-after results. After extensive testing, swatching, and reviewing, the verdicts are in. Join us in celebrating the top makeup products of 2025.

      When it comes to makeup removal, no other product was gentler than Curel's Intensive Moisture Care Hydrating Makeup Cleanser. Its milky consistency left the judges' skin feeling clean and comfortable. "The Curél Intensive Moisture Care Hydrating Makeup Cleanser is a product I genuinely adore," says global makeup artist Zakiyah Shani. "I’m already a big fan of Curél skincare, and this cleanser has been one of my favorites for quite some time. It effectively removes makeup while keeping the skin clean, hydrated, and moisturized. It's perfect for daily use or on-the-go, and I often use it on clients before makeup application. I would highly recommend it."

      **Shop the Winner:**

      Curél

      Hydrating Makeup Cleanser

      For base products, inclusivity and diversity in shade selection are critical. Our judges were impressed by the wide shade range of Beauty of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++, praising its airy formula and SPF protection. "I love this product," states makeup artist, hair stylist, and content creator Mira Parmar. "It's lightweight with a matte finish and contains SPF. The price is very reasonable, and it works beautifully under makeup, blending effortlessly. The colors stretch very well," she adds. "I’m really fond of this," mentions beauty director Shannon Lawlor. "It has a beautifully silky texture and eliminates the need for an additional daily base product since it offers impressive coverage."

      **Shop the Winner:**

      Beauty of Joseon

      Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++

      Every year, our judges try countless bronzers, but none have compared to Chanel Les Beiges Healthy Glow Bronzing Cream. Its unique texture and ability to create a natural-looking glow are truly unparalleled. "This has quickly become my new favorite bronzer," reveals celebrity makeup artist Min Sandhu. "It blends seamlessly into the skin, with a unique texture that’s lightweight and almost like a pressed mousse. It blends effortlessly and has a delightful scent," she comments. "This is the cream bronzer to surpass all others," asserts Lawlor. "Dupes may come and go, but nothing will ever equal the buttery, easy-to-blend, and natural finish of Les Beiges. It truly stands alone."

      **Shop the Winner:**

      CHANEL

      Les Beiges Healthy Glow Bronzing Cream

      Finishing products can significantly impact our makeup, yet they are often overlooked in our routines. Our judges appreciated the Delilah Wake Up Radiant Hydrating Skin & Make-Up Mist, which has become a go-to product for prepping, finishing, and refreshing makeup throughout the day. "I adore this, as do my clients," states beauty educator Aarti Pal. "It’s fantastic and fulfills its promises, delivering a beautiful, luxurious finish," she says. "This is a lovely skin mist," adds acting deputy editor Rebecca Rhys-Evans. "I’m often skeptical about face mists, but I put this in my handbag upon receiving it, and I found myself using it multiple times. It helped hydrate and maintain my makeup on warmer days and has a light yet fresh scent that is floral and feminine."

      **Shop the Winner:**

      Delilah

      Wake Up Radiant Hydrating Skin & Make-Up Mist

      With new lip balms being released almost weekly, it took something truly exceptional to stand out. Dior's Dior Addict Lip Glow Butter achieved just that, not only through its desirable packaging (complete with a dangling Dior charm from the tube) but also due to its unparalleled formula, which richly hydrates lips with a buttery texture and a hint of color. "It's a lovely formula with a lovely finish. It’s not sticky and gives a slight plumping effect, which looks great," remarks Ruby Hammer MBE, global artist and brand founder. "There’s so much to love about this lip balm," says beauty editor Eleanor Vousden. "First, can we appreciate the packaging? The Dior charm makes it feel incredibly desirable and collectible—definitely an It lip balm. As for the formula, the buttery texture feels amazing on the lips and provides a hydrating slip that makes it perfect for daily use."

      **Shop the Winner:**

      Dior

      Dior Add

Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available. Without a doubt, these are the 13 top makeup products available.

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Without a doubt, these are the 13 top makeup products available.

The champions of our cosmetic bags.